Not all business owners are the same—and that’s the point.

In this episode, we break down the 4 types of pelvic health business owners we’ve seen after working with hundreds of practices. Each type has its own strengths, challenges, and opportunities to grow—if you’re honest about where you are and what you want.

We dive into:
1️⃣ The Lifestyle Business – The solopreneur optimizing for life outside the practice: family, hobbies, freedom.
2️⃣ The Hustler – The high-performing solopreneur working long hours, maximizing revenue, and riding the edge of burnout.
3️⃣ The Accidental Boss – A multi-clinician owner who hired help, but hasn’t stepped fully into a leadership role.
4️⃣ The True CEO – A purpose-driven leader building a scalable, impactful clinic and investing in their team.

We talk about the pros and cons of each, mistakes to avoid, and how to optimize for your goals—because these categories aren’t fixed. They evolve.

Level up with the Business Accelerator

🎯 And if you’re ready to level up, the Business Accelerator Program opens again in June for our July cohort. It’s the path from overwhelmed to intentional CEO.

Apply here: www.pelvicptrising.com/accelerator

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!