The A-List Podcast

著者: Tom Christmann
  • サマリー

  • A podcast about breaking into the advertising industry featuring the best in the business. Sponsored by AdHouse Advertising School
    All rights reserved
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あらすじ・解説

A podcast about breaking into the advertising industry featuring the best in the business. Sponsored by AdHouse Advertising School
All rights reserved
エピソード
  • A-List 6005 - Sum Patten
    2023/06/20
    🎙️ Get ready for a dose of pure inspiration! 🌟 In this episode of ALP, Tom Christmann speaks with creative, hip hop artist and activist, Roshmond "Sum" Patten, Creative Director at creative agency GLOW. 🔥 Discover how his unique journey from music journalism to advertising has shaped his creative prowess and provided a fresh perspective in the industry. Sum comes from a long line of educators and graduated from Morehouse College with a Biology degree. But his passion for music and knack for writing led him to break into the advertising world through a social agency at a music magazine. 🎵 From there, he embarked on an exciting freelancing career, taking on various roles as a social media manager, deal-maker for hip-hop artists, and even training the genre AI on streaming services. Talk about versatility! 🎧 But Sum's quest for a life of experimentation and creating his own sources of revenue didn't stop there. Sum's music has made waves too, being featured in numerous TV shows and video games. 🎮 In this conversation, Sum shares his insights into crafting award-winning social media campaigns, including his work on the acclaimed Donald Glover show "Atlanta" while at Cashmere Agency. 🏆 If you're an ad student or creative professional seeking inspiration, this episode is a must-listen. Gain valuable insights from Sum's journey, his unconventional career choices, and his unique approach to creativity. 🚀 The A-List Podcast is proudly sponsored by Adhouse Advertising School, where you can unlock your creative potential and take your skills to the next level. You get 10 weeks of zoom classes with a working ad pro for just $699. Register now at adhousenyc.com! 🎓 Enjoy the episode!
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    37 分
  • A-List 6004 - Mike Manheimer
    2023/06/06
    This is the A-List, the podcast that asks the world's top advertising professionals how they got started in the business. In this episode, our host Tom Christmann talks with Mike Manheimer, Chief Marketing Officer at Postscript.io. Mike ditched his pre-law plan to join a software startup where he learned every aspect of marketing before a random meeting on an elevator led to his CMO job at SMS company Postscript. If you want to learn how to craft an SMS campaign like Mr. Beast, this is the episode for you. The A-List is sponsored by Adhouse Advertising School, where we’ve got three classes this session (starts week of June 12!), including one called PHARMA FOR NONHACKS where you’ll learn all the special pharma rules and then learn how to break them. GOT ANY BEANS?!
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    44 分
  • A-List 6003 - Jaime Cabrera
    2023/05/01
    In this episode of the A-List podcast, sponsored by Adhouse Advertising School, Tom Christmann talks with Jaime Cabrera, Group Creative Director on Hyundai at Innocean USA in Los Angeles, California. Jaime’s focus at Innocean is what’s called “Experiential marketing”. It’s sometimes called "engagement marketing" and “event marketing". Encompassing everything from car shows to virtual in-car experiences, experiential is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. To experiential marketers, the audience isn’t just a passive receiver of messages. Rather, the audience is actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Jaime (pronounced HY’-may) was born in El Paso, Texas to Mexican immigrant parents and he went to the University of Texas Austin where he studied broadcast and film. A talented musician, Jaime headed to L.A. to record some albums. He’s got some excellent music on Spotify under the name J Cabrera. While he was pursuing his musical dreams, he started working at a small agency in El Paso called The Laster Group (now known as CultureSpan) creating 360 campaigns for car dealerships. He was even the star of his very first ad. Jaime is, at his core, a storyteller. In addition to his music and his ad work, he’s also an author and podcaster. His book is called What’s The Big Idea?: An Indispensable Guide To Becoming A Kick-Ass Creative Director and his podcast, Confessions of a Creative Director, takes the ideas in that book and uses them as discussion points with Creative Directors from all over the world, including our very own Tom Christmann. Samples of Jaime’s song about his mom, entitled “Hey Maria”, are used in this episode with permission from Jaime. Enjoy the episode. And remember… ADHOUSE SUMMER ZOOM CLASSES WILL BE ANNOUNCED SOON. REGISTER NOW AT ADHOUSENYC.COM.
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    47 分
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