Today, I want to discuss the five stages of marketing your consultancy practice.

From my experience with hundreds of consultancy firms and my own practice, I've identified five distinct ways consultancy firms market their services. These stages align with the historical ages of growth: Stone Age, Agricultural Age, Industrial Age, Information Age, and the Conceptual Age.

Let's explore each of these in detail.

Most consultancy firms tend to work on promotion as their marketing strategy, judging by their websites and the way they present themselves and their firms both online and in networking meetings. However, from what I see, promotion creates resistance and triggers questions that raise doubts about competence, trustworthiness and reliability.

On the other hand, the few consultants that use positioning as their marketing strategy, avoid triggering those same questions, especially when they are using authority positioning.

In this episode, I explain why authority positioning is a much better strategy than promotion, when it comes to attracting and acquiring more premium level clients who are ready to buy your services.

Learn more at https://businessflightpath.com

Schedule a free 60 minute strategy session at https://businessflightpath.com/ss

There is one critical question your marketing must answer, if you are going to be able to create relevant marketing messages that connect with your ideal clients.

I see a lot of marketing from consultancy firms that fails to answer this question. The result is failure to attract the attention of ideal clients and an inability to attract regular new sales opportunities.

When you do answer this question, it makes the world of difference.

You find potential clients seeking you out. They come to you ready to buy. They already see you as the market authority when they come.

How can the answer to one question make such a difference.

Find out in this week's Accepted Authority episode.

For more information go to https://businessflightpath.com

To book a 60 minute strategy session, go to https://businessflightpath.com/ss