In this episode, we break down why Google Ads costs are rising in 2025—and how Google’s new AI Overview feature is behind the spike. With fewer organic clicks and more competition for ad space, small business owners are being forced to rethink their strategies fast.

You’ll learn:

• How AI Overviews are cutting into organic traffic and click-through rates
• Why more businesses are turning to paid ads—and driving up costs
• The real reason your CPCs are suddenly climbing
• How ad placements have shifted below AI-generated summaries
• Why fewer above-the-fold spots are increasing bidding wars
• Five tactical steps to offset rising Google Ads costs
• Smart ways to optimize landing pages, refine keywords, and diversify visibility

If you’re seeing less traffic and higher ad bills, this episode will help you adjust your strategy and make your ad spend count in the age of AI.

Blog Link: How Google's AI Overview Is Driving Up Google Ads Costs in 2025

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

In this episode, we break down how to attract more foot traffic and sales through strategic local Google Ads campaigns—ideal for brick-and-mortar businesses looking to dominate their local market.

You’ll learn:

• What local Google Ads are and why they’re essential for in-person businesses
• How to define your service area and structure your ad account for success
• The best ad assets to boost visibility and engagement
• Why SEO landing pages make or break your conversion rates
• How to align your Google Ads and SEO strategies for better performance
• Tips for tracking conversions, from store visits to phone calls

Whether you run a coffee shop, an auto repair shop, or a local law office, this episode will help you reach nearby customers exactly when they’re ready to buy.

Blog Link: How to Run High-Converting Local Google Ads Campaigns

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Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

In this episode, we unpack how Cloudflare’s latest move—blocking AI crawlers by default and launching the new “Pay Per Crawl” model—is changing the rules of online content ownership and monetization.

You’ll learn:

• What Cloudflare’s new policy means for content scraping and AI training
• How “Pay Per Crawl” lets publishers monetize their content directly
• Why this shift could be a turning point in protecting digital rights
• What industry experts are saying about the future of search and SEO
• How to take action now if you’re a creator, agency, or publisher
• The implications for AI developers and how they might respond

Whether you run a blog, publish original insights, or manage digital content for clients, this episode breaks down what Cloudflare’s move means—and how to stay ahead in a rapidly evolving web.

Blog Link: Cloudflare’s Content Independence Day Shakes the Internet

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.