We often think of creativity as the output. But as Kaitlin Maud shares in this episode, creativity is actually a process. A way of thinking. A form of intelligence we all possess, and can strengthen.

Kaitlin is a superstar strategist, coach, and now, licensed art therapist based in Austin, TX.

Over the past decade, she’s helped shape campaigns for brands like Nike, Beats, Taco Bell, and Google Play.

But after years at the top of her game, she began to ask: Is this really the thing I want to keep fighting for?

Covid gave her the space to reflect, and slowly, over five years, Kaitlin began building something new. She went back to school, completed clinical fieldwork, and created Maud & Moon: part studio, part retail shop, part private practice.

In this conversation, Kaitlin shares:

• The three conditions that support real creativity
• How she approached a major career shift
• How to take action and get closer to who we really are, and what we want
• Her favorite career assessment for identifying meaningful paths: the Holland Occupational Test (RIASEC)

In addition to her in-person clinical work as an art therapist in Austin, Kaitlin is also a certified coach, and sees clients virtually, all under her company Maud & Moon.

Whether you’re looking for 1:1 or small group support from someone who has worked in high-stakes strategy roles and navigated a major life and career shift herself, I highly recommend connecting with Kaitlin here.

Thanks for being here.

Let's make career more of a team sport.

-------

Learn more about The Afternoon Shift and sign up for our free newsletter.

Host: Brady Sadler

Let's connect on LinkedIn

Show Art: Kyle Mosher

Waseem Kawaf spent years leading digital transformation at global companies. Then, in 2023, he left to launch his own firm.

But the start of that next chapter didn’t go as planned, and what happened instead forced a deeper kind of reset.

In this conversation, Waseem joins The Afternoon Shift to talk about starting over, staying grounded, and why showing up, whether for your family, your friends, or even LinkedIn with a guitar in hand, is the most powerful thing you can do.

We cover:

• Starting a business during a personal crisis
• What to do when the plan changes
• Creating rituals and rhythms in mid-career
• The power of being yourself online, even when it’s scary
• What he’s building now, and what’s next
• Why community really matters

Follow Waseem
https://www.linkedin.com/in/kawaf/
https://kawafllc.com/

Thanks for being here.

Let's make career more of a team sport.

-------

Learn more about The Afternoon Shift and sign up for our free newsletter.

Host: Brady Sadler

Let's connect on LinkedIn

Show Art: Kyle Mosher

As leaders, we’re taught to tough it out. To power through. To "eat last."

And somewhere along the way, many of us learn to support everyone but ourselves.

In this episode, I talk with Liza Dube, a marketing and communications executive turned leadership and career coach.

Liza helps leaders rethink how they work, how they decide, and how they treat themselves along the way.

Liza is ICF-certified with additional certifications in emotional intelligence, women’s leadership, and trauma-informed coaching. She's a member of The Preston Associates US Executive Coaching team and offers private career and leadership coaching, workshops, and keynotes.

We learn a ton from Liza in this conversation, including why asking for help might be the strongest move we can make right now.

Connect with Liza through her website.

And follow her on LinkedIn: Liza Dube

Thanks for being here.

Let's make career more of a team sport.

-------

Learn more about The Afternoon Shift and sign up for our free newsletter.

Host: Brady Sadler

Let's connect on LinkedIn

Show Art: Kyle Mosher