Join Alex and Pooh in this episode as they talk about how you can choose and find your ideal target Airbnb market. They share specific things you can do to discover who your target market is and how to appeal to them.

KEY TAKEAWAYS

• You can’t market effectively if you do not know who you are specifically targeting.
• You need to understand the current market in the area you are in, so you can see where there are opportunities.
• Contractors can be an easy market to get into, they are low-maintenance and low risk in terms of anti-social behaviour.
• The market across the country has developed post-covid, people want space and privacy, it’s important to consider this.
• In Airbnb units and almost all serviced accommodation, amenities are what set you apart. Standards are higher than they have ever been, are you offering what people want?

BEST MOMENTS

"His marketing is a bit of a mess because he doesn’t know who he wants to attract”

“You’re gonna do a lot better by not being selfish and trying to cram as many people in”

HOST BIO

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years.

This AirBnB Business has allowed each of them to create their own tailor made ‘lifestyle by design’.

Pooh chose to escape the corporate life as an electrical engineer instead to spend his time at home with his young and growing family, and Alex likes to spend most of his time in sunny Spain enjoying his love for road cycling or even hiking in the Tramuntana mountain ranges.

CONTACT US

Facebook - https://www.facebook.com/alex.mannock/

Instagram - https://www.instagram.com/theairbnbnomadspodcast

TikTok - https://www.tiktok.com/@theairbnbnomadspodcast

YouTube - https://www.youtube.com/@Lifebeyondbroke/

Alex is joined by fire risk expert Steve Hearn in a fire safety masterclass you can’t afford to miss. Learn what you need to do to get compliant and protect your business and clients. From fire alarms to emergency lighting, Steve covers the key requirements in simple terms that even beginners can grasp. Don’t let the changes scare you off—with the right knowledge, you can implement the necessary precautions without breaking the bank. Steve even shares clever hacks to work around tricky compliance issues. Whether you’re an experienced host or just getting started, this episode delivers the clarity you need on critical but oft-ignored fire safety rules.

KEY TAKEAWAYS

• The recent Section 156 legislation requires all hosts, even small operators, to fully document fire risk assessments and precautions.
• To be compliant, you need proper fire alarms, emergency lighting, escape routes, maintenance logs, and emergency plans.
• Work with qualified professionals like Steve to ensure you correctly implement precautions and manage fire safety.
• When sourcing properties, carefully vet them for any existing or potential fire safety issues before signing contracts.
• Update booking terms and conditions to forbid guests from using unapproved electrical devices that increase fire risk.
• Long-term rentals require extra vigilance as guests often try converting units into homes.
• Digitise all fire safety documentation so you have records if ever needed for insurance claims.
• Educate yourself on requirements through specialised training to confidently self-manage precautions.

BEST MOMENTS

"Cost is not an influencer on whether you comply with fire safety, one property or 100."

"Your homework again is really important... Do the due diligence on the deal."

"Take action. Don't do nothing. Don't sit on it because the fire service are auditing this now."

"This stuff isn't going away... You've got to be prepared."

"Recognise your own limits of what you can do. Seek help when you need it."

ABOUT THE GUEST

Steve Hearn

Web: Totalriskmanagement.co.uk

Email: Steve@totalriskmanagement.co.uk

HOST BIO

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years.

This AirBnB Business has allowed each of them to create their own tailor made ‘lifestyle by design’.

Pooh chose to escape the corporate life as an electrical engineer instead to spend his time at home with his young and growing family, and Alex likes to spend most of his time in sunny Spain enjoying his love for road cycling or even hiking in the Tramuntana mountain ranges.

CONTACT US

Facebook - https://www.facebook.com/lifebeyondbroke

Instagram - https://www.instagram.com/lifebeyondbroke

TikTok - https://www.tiktok.com/@lifebeyondbroke

YouTube - https://www.youtube.com/@Lifebeyondbroke/

In another episode of The Airbnb Nomads Toolbox series, Alex and Pooh tackle the crucial question about the real costs of starting a rent to rent Airbnb business (R2RSA). They break down the often-overlooked expenses, debunk myths about easy entry, and offer alternative strategies for those with limited capital. This discussion is a must-listen for anyone considering entering the short-term rental market, providing valuable insights and practical advice for navigating the financial challenges of launching an Airbnb business!

KEY TAKEAWAYS

• The initial costs for a R2RSA deal are significant, including rent, deposit, referencing fees, and property improvements, often totalling £5,000 to £10,000 minimum.
• Investor financing for R2RSA deals is risky and not recommended due to the lack of asset ownership and the many variables in the business model.
• Property improvements can be costly, ranging from £2,000-£3,000 for small apartments to £5,000-£10,000 for larger properties needing extensive renovations.
• Many properties offered for R2RSA deals may require substantial upgrades, as they're often older or less desirable units that aren't renting easily.
• A consultancy model is suggested as a lower-risk alternative, where newcomers can help struggling hosts improve their listings and occupancy rates.
• The short-term rental business is not dissimilar to starting a letting agency, knowledge and systems are just as important as finance.
• Alex and Pooh challenge the common advice that one must have R2RSA deals before moving into property management, direct entry into management is possible with proper education.
• Education, confidence, and positioning yourself as an authority in the space is essential before managing properties for others.

BEST MOMENTS

"It does cost a lot of money to get into a rent to rent deal pretty much for anyone, whether it's apartments, larger houses, wherever you are in the UK, there's costs involved."

"Realistically, wherever you are, you're going to need minimum, minimum, minimum 5,000 pounds to get your first deal. And I would say more realistically, I would say 10,000."

"We're giving our students all of the tools that they need, the education, the systems, the processes, the knowledge to go out and work with those hosts who are struggling and to help to turn their properties around."

"We are pretty much almost like a letting agency for short term rental. So it's almost like if you come into the space, you are starting a hospitality business, you are building yourself a short term rental agencies."

HOST BIO

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years.

This AirBnB Business has allowed each of them to create their own tailor made ‘lifestyle by design’.

Pooh chose to escape the corporate life as an electrical engineer instead to spend his time at home with his young and growing family, and Alex likes to spend most of his time in sunny Spain enjoying his love for road cycling or even hiking in the Tramuntana mountain ranges.

CONTACT US

Facebook - https://www.facebook.com/alex.mannock/

Instagram - https://www.instagram.com/theairbnbnomadspodcast

TikTok - https://www.tiktok.com/@theairbnbnomadspodcast

YouTube - https://www.youtube.com/@Lifebeyondbroke/