Mia Pokryfka & Elissa O'Dell are the founders of Huxley, a Shorty Award-winning creative tech studio specializing in innovative chatbots designed to build meaningful relationships in the DMs. Their all-female team has worked with a range of clients from best-selling authors to nonprofits like charity water, merging cutting-edge technology with a deeply human approach. They have a longstanding partnership since the viral Kony 2012 campaign, marking over a decade of pioneering digital communication and championing women in STEM.

What You'll Learn:

• Insights into the rise of AI chatbots in marketing and their impact on brand-consumer relationships.
• Strategies for using chatbots to engage consumers in one-on-one conversations that build trust and loyalty.
• The evolution of digital communication and the potential of AI to enhance rather than replace human interaction.

Episode Overview:

In this episode, Carl chats with Mia and Elissa about the transformative role of AI chatbots in marketing. They discuss the challenges and opportunities of using chatbots to forge genuine connections with audiences, emphasizing the need for chatbots to facilitate rather than automate conversations. The conversation delves into the technical and ethical aspects of AI, exploring how businesses can use these tools to enhance customer engagement without compromising on the human touch that consumers value. Highlights include Huxley's innovative approach to using chatbots for interactive online courses and their success in creating compelling digital narratives that resonate on a personal level.