In this episode of the LIBI Podcast, host Al Del Degan sits down with Bryce McDermid, a seasoned marketing expert, to delve into the intricate world of marketing and communication. Bryce shares his journey from studying psychology to leading a successful marketing agency in Calgary. The discussion covers key aspects of marketing strategies, the impact of artificial intelligence, and how understanding cultural nuances can enhance your marketing efforts globally.

Thank you for listening to the Leaders, Innovators and Big Ideas podcast, supported by Rainforest Alberta. The podcast that highlights those people who are contributing to and/or supporting the innovation ecosystem in Alberta. Host: Al Del Degan is a software developer and tech leader in Alberta's innovation ecosystem. He is also a Web3 enthusiast and podcaster, sharing his knowledge and passion for emerging technologies with his audience. Al is the founder and CTO of New Idea Machine, a software company dedicated to helping new developers gain hands-on experience building real-world applications. With his commitment to giving back to the community, Al is always available to offer advice on technology and business. His passion for innovation and entrepreneurship is evident in everything he does, making him a respected leader in the tech industry.

Guest: Bryce McDermid is the founder of MKTGSpace and the YYC Business Events Weekly Newsletter. He is passionate about promoting quality communication in marketing and helping the local business community grow. Bryce has a background in psychology, which he used to build strong relationships between himself and his clients, and his clients and their customers. Bryce is currently focusing on providing communication strategy and performance marketing for the people he's working with.

Show Links:

• Mktgspace

Show Quotes:

"At its core, marketing is just two people communicating with each other, and there's an infinite number of ways to do that effectively" "If you can't express who you are and how you want to speak to people, AI tools won't be able to do anything for you; it's just going to sound like everybody else out there" "Building brand reputation is integral at every step of the way, thinking about the long game for your business is important all the time"

Credits... This Episode Sponsored By: New Idea Machine Episode Music: Tony Del Degan Creator & Producer: Al Del Degan