The Audience Attraction Playbook (Ch. 1 Build Your Audience)
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The Audience Attraction Playbook (Ch. 1 Build Your Audience)
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Becoming a Customer Magnet: Mastering the Audience Attraction Playbook
Want to grab the book? Go to PlatformGrowthBooks.com
In this episode of the Market Your Message Show, we dive into Chapter One of the 'Audience Attraction Playbook,' a key concept from the Your Message Matters series. Discover the power of pull marketing versus push marketing through engaging content and client relationships. Featuring the story of BlendTech's revolutionary 'Will it Blend?' campaign, learn how to transform your marketing strategies. Unpack the essential steps of the Audience Attraction Playbook: capture, boost, build, borrow, and buy. We also provide actionable exercises for creating your personalized audience attraction strategy, including setting up lead magnets, boosting social media engagement, building evergreen content, leveraging other platforms, and strategically using paid ads. Finally, we outline a sample 60-day plan to kickstart your blogging journey and grow your audience organically.
00:00 Welcome to the Market Your Message Show
00:40 Introduction to Audience Attraction Playbook
01:40 The Power of Pull Marketing
03:33 Why Traditional Marketing Falls Short
06:07 The Customer Magnet Strategy
07:42 Building Your Email List
08:25 Boosting Social Media Engagement
08:59 Creating Evergreen Content
09:50 Leveraging Other People's Platforms
10:21 Strategic Use of Paid Advertising
10:55 Creating Your Audience Attraction Playbook
12:09 Sample 60-Day Traffic Plan
12:55 Key Takeaways