Christian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization.

Data-driven marketing and advertising has become a trend, with advertisers misunderstanding information and leveraging surface-level data to fit their narratives. How can companies implement data effectively to become top performers on high-traffic platforms?

While algorithms on platforms like Meta and Google can help generate ideas, you shouldn’t use them to structure your entire campaign. For instance, you may notice your algorithms targeting one audience group while your sales rates suggest higher engagement levels among another audience group. Having led one of the top advertisers on Meta and Google, Christian Limon suggests identifying the micro and macro factors impacting your campaign, like the economy, consumer preferences, and platform popularity, to match demand.

In the latest episode of the Up Arrow Podcast, William Harris chats with Christian Limon about advertising on Meta and Google beyond leveraging data-driven insights. Christian shares his experience scaling multiple brands, the latest investment and Bitcoin trends, and common advertising misconceptions.