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In this episode of The Book In You podcast, Tim Elmore and Jared Cagle explore how leveraging conflict can transform your writing and make your book stand out to readers. Tim explains that while conflict is often seen as negative, it is actually necessary and should be embraced by authors. He argues that introducing relevant conflict reminds readers of the real dilemmas they face, making them receptive to the solutions offered in the book. Tim and Jared discuss how engaging writers utilize conflict to build their message like a compelling narrative, following the framework of the "hero's journey" as described by Joseph Campbell. They break down the seven key ingredients of this journey using examples from popular movies to illustrate how this formula captivates audiences. The hosts emphasize the importance of making the reader the hero of the story, rather than the author, and share practical insights from Tim's own writing process. If you want to craft a book that feels more like an exciting movie than a mundane meeting, this episode provides valuable strategies for leveraging conflict to engage and impact your readers.

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Learn more about our upcoming Book In A Weekend Event

In this episode of The Book In You podcast, Jared Cagle interviews author and leadership expert Jenni Catron about her new book, Culture Matters. Jenni shares her journey as a writer, from penning her first "manuscript" in third grade to becoming a four-time published author. She emphasizes the importance of passion, problem-solving, and persistence in the writing process. Jenni also discusses the challenges of making time to write amidst a busy leadership career and offers practical advice on establishing a disciplined writing routine. The conversation delves into the business impact of writing a book, with Jenni explaining how Culture Matters has already opened doors to new speaking engagements and client leads. Jared and Jenni explore the creative decision to weave a fictional client story throughout the book, as well as the inclusion of actionable frameworks and resources. This episode is a goldmine of insights for aspiring authors looking to turn their expertise into a book that can transform their business and leave a lasting impact on readers.

For more episodes, visit MaxwellLeadership.com/TheBookInYou.

In this episode of The Book In You podcast, Tim Elmore and Jared Cagle explore the critical role that stories, analogies, and metaphors play in creating a compelling nonfiction book. Tim explains his "SAM" framework - Stories, Analogies, and Metaphors - and provides examples of each from his own writing. He shares practical tips on where to find great story material, from everyday encounters to travel experiences. Tim also breaks down the different levels of story effectiveness, emphasizing that personal, true stories resonate most powerfully with readers. Throughout the discussion, Tim and Jared underscore the importance of using illustrations not just to engage the reader's mind, but to connect with their emotions and ultimately motivate them to take action. For any aspiring author looking to craft a book that captures attention and inspires change, this episode offers a wealth of insights and strategies.