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Learn more about our upcoming Book In A Weekend Event

In this episode of The Book In You podcast, Jared Cagle interviews author and leadership expert Jenni Catron about her new book, Culture Matters. Jenni shares her journey as a writer, from penning her first "manuscript" in third grade to becoming a four-time published author. She emphasizes the importance of passion, problem-solving, and persistence in the writing process. Jenni also discusses the challenges of making time to write amidst a busy leadership career and offers practical advice on establishing a disciplined writing routine. The conversation delves into the business impact of writing a book, with Jenni explaining how Culture Matters has already opened doors to new speaking engagements and client leads. Jared and Jenni explore the creative decision to weave a fictional client story throughout the book, as well as the inclusion of actionable frameworks and resources. This episode is a goldmine of insights for aspiring authors looking to turn their expertise into a book that can transform their business and leave a lasting impact on readers.

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In this episode of The Book In You podcast, Tim Elmore and Jared Cagle explore the critical role that stories, analogies, and metaphors play in creating a compelling nonfiction book. Tim explains his "SAM" framework - Stories, Analogies, and Metaphors - and provides examples of each from his own writing. He shares practical tips on where to find great story material, from everyday encounters to travel experiences. Tim also breaks down the different levels of story effectiveness, emphasizing that personal, true stories resonate most powerfully with readers. Throughout the discussion, Tim and Jared underscore the importance of using illustrations not just to engage the reader's mind, but to connect with their emotions and ultimately motivate them to take action. For any aspiring author looking to craft a book that captures attention and inspires change, this episode offers a wealth of insights and strategies.

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Learn more about our upcoming Book In A Weekend Event

Jared Cagle welcomes special guest Dianna Kokoszka, a longtime friend and partner of John Maxwell and Maxwell Leadership. Dianna shares her journey from a young grocery store worker to becoming a successful real estate executive and author. She discusses the challenges and inspirations that led her to write her book, "Becoming More," which focuses on personal development and achieving one's full potential. Dianna emphasizes the importance of mindset, commitment, and continuous growth in the writing process, drawing from her own experiences and the teachings of John Maxwell. Throughout the episode, she offers valuable insights and advice for aspiring authors, encouraging them to overcome self-doubt, embrace their unique stories, and make a positive impact on others through their writing.