The Brand Ambassadors

著者： Merritt Hamilton Allen and Gary Potterfield
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  • サマリー

  • PR and communication have bad raps as being frivolous ways for businesses to burn overhead dollars. The Brand Ambassadors will show listeners the best way to incorporate PR into their operations, whether a startup or a Fortune 500 firm. Host Merritt Hamilton Allen is an economist by training and a PR executive by accident. She will give listeners expert advice on focusing their PR energy and money. She will be joined by co-host Gary Potterfield, who is an expert in integrating business goals into compelling creative campaigns. Every firm has a compelling narrative that sets them apart from the crowd. Everyone, whether an intern or the CEO, can advance their career and their business by blending their own background into their firm’s narrative through strategic storytelling.
    Merritt Hamilton Allen and Gary Potterfield
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エピソード
  • Justin Nassiri, BeyondtheUniform.org, Veterans and Branding

    Justin Nassiri, BeyondtheUniform.org, Veterans and Branding
    2019/04/26
    Justin returns to the Brand Ambassadors to talk veterans and branding and beyondtheuniform.org with Gary and Merritt. A Navy Veteran, Justin is the Founder & CEO of StoryBox, and started Beyond the Uniform as a side project to help active duty military personnel.
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    56 分
  • The Brand Ambassadors 04/19/19

    The Brand Ambassadors 04/19/19
    2019/04/19
    55 分
  • The Brand Ambassadors 04/12/19

    The Brand Ambassadors 04/12/19
    2019/04/12
    53 分

あらすじ・解説

PR and communication have bad raps as being frivolous ways for businesses to burn overhead dollars. The Brand Ambassadors will show listeners the best way to incorporate PR into their operations, whether a startup or a Fortune 500 firm. Host Merritt Hamilton Allen is an economist by training and a PR executive by accident. She will give listeners expert advice on focusing their PR energy and money. She will be joined by co-host Gary Potterfield, who is an expert in integrating business goals into compelling creative campaigns. Every firm has a compelling narrative that sets them apart from the crowd. Everyone, whether an intern or the CEO, can advance their career and their business by blending their own background into their firm’s narrative through strategic storytelling.
Merritt Hamilton Allen and Gary Potterfield
経済学
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