I get it, all the marketing strategies available online can be overwhelming, especially for entrepreneurs.

But, let me be honest with you for a second - THEY ALL WORK!

The idea that there is one magical approach that fits all is a myth. What works for you determines who you are as a person, your schedule, and what aligns with your brand.

Every business, every brand, and every entrepreneur is unique, so the approach that works wonders for one might completely miss the mark for another.

Today’s episode is all about how to identify the best marketing strategy for you and why authenticity in your marketing strategy is key to your brand’s success.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

• Why your marketing strategy is a direct reflection of your authentic brand and might even play the largest role in your brand’s success.

• The 3 levels of marketing that every strategy NEEDS to hit consistently to have leads and sales.

• The top questions to ask yourself to determine which marketing strategy will work for YOUR brand.

**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!

For the full content, and all the insider tips, listen to Episode 121 now.

Summer may not be officially over, but it sure feels like fall with all things pumpkin pie and spice. And with the transition to fall, comes a new season of the Authentic Brand Builders Podcast.

If you’re new here or unfamiliar with my approach to building and running a business, I’m all about sustainability. For the past few years, I’ve prioritized taking a summer break to dive deep into my business and spend quality time with my family.

This past summer was no exception.

In an episode aired before my break, I explained that this wasn't a full sabbatical where I stepped away completely, but rather a period of minimized output. This allowed me to relax and recharge, which is crucial for every business owner.

Taking a break from creating new content freed up a lot of my time, enabling me to explore aspects of my business I usually don’t have time for.

As we jump into new episodes, I am excited to share a recap of my summer and some of the exciting discoveries and changes that happened behind the scenes at Brandmerry.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

• Why I always prioritize taking an intentional break from content creation and how it doesn’t affect my ability to get leads or make sales in my business.

• The #1 experiment I’m so thankful I did back in 2016, and how this summer proved it only gets better with time.

• A reminder that sometimes what you want isn’t meant to be in that moment, but with patience and experimentation it will be better than imagined.

**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!

For the full content, and all the insider tips, listen to Episode 120 now.

As a business owner and entrepreneur, I frequently preach the benefits of taking time off. I truly believe that taking not only a week off every quarter, but also an extended period of time where you’re working less can help you maintain a healthy work-life balance.

Over the past three years, I’ve prioritized taking the summer off of creating new content and have implemented four key habits that have helped me ground myself and prepare for the busy season of fall and winter. I’m able to due this because I focus on sharing my content on evergreen, search engine platforms which means my content is still working even when I’m not!

If you’re considering taking some time off this summer or restructuring your schedule to allow more time for other things, this post will give you some summer habits I swear by.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

• Why analysis is so important as a business owner, and my top platforms and tools I use to take a deeper dive.

• What I do with my time when I’m not over here creating new content, and how these habits help me sustain revenue and prepare for the busy season.

• The type of content I prioritze throughout the year to make this break possible and take some time to work less, and truly ground myself.