In this episode of The Builder’s Edge Podcast, host Deanna Lucas teams up with marketing expert Cory Long to dive into the Builder’s Visibility Blueprint; a powerful guide to help contractors and builders go from overlooked to in-demand.

Drawing from over 30 years in the trades and a decade of marketing experience for construction pros, Deanna and Cory expose the harsh truth: you can be the best builder in town, but if clients can’t find you online, you’re losing business daily.

They break down:

• Why visibility without credibility equals lost leads
  

• How to dominate locally using your Google Business Profile
  

• What it means to truly build a personal brand in a contractor’s world
  

• Why AI, video, and voice search are the future (and how to get ahead now)
  

• Simple automation systems that help you buy back your time
  

• • Why a fully optimized digital presence beats word-of-mouth alone

  
  

  You’ll also hear hilarious job site stories (like gluing your crew into the floor—literally), plus heartfelt wisdom on building a faith-centered business that serves people with integrity and joy.

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  Key Takeaways:

  • Stop thinking of online presence as a “bonus”; it’s the backbone of modern business
    

  • Your Google Business Profile is a goldmine—if you’re using it right
    

  • Consistency beats complexity when building brand trust
    

  • Personal brand + automation = freedom and profitability
    

  • Visibility isn’t vanity—it’s how your dream clients find and trust you

  
  

  "Visibility without credibility is just noise. A brand makes people stop, think, and trust." – Cory Long

  
  

  Learn more about Deanna Lucas through the following links:

  DND Website

  Facebook Group

  Facebook