In this episode of The Business Blueprint, Charles Hatley, Rebecca Melone, and Dan Cuneo explore the art and strategy of marketing for service-based businesses. They unpack the essential steps to define your ideal client avatar, streamline your client intake process, and optimize marketing strategies to boost client acquisition and ensure a strong return on investment (ROI).

The conversation highlights common marketing pitfalls and how to avoid them, from the importance of niche marketing to the power of data-driven decision-making.

Discover why not every client is the right fit for your business, how to filter out ineffective marketing tactics, and the value of simplifying your intake process to create a seamless client experience.

In Part 2 of our Mental Health Awareness Month episode, we're discussing authors, influencers, and business gurus out there who offer up advice that ranges from genuinely helpful to, perhaps, a little unrealistic. We’re unpacking how this kind of advice can impact your mental health as a business owner, and how to filter out the noise without losing your drive.

For Mental Health Awareness Month, in this episode of The Business Blueprint podcast, Charles Hatley, Dan Cuneo, and Rebecca Melone explore the mental health challenges that entrepreneurs face while building and leading a business. From navigating stress and miscommunication to handling isolation and burnout, they open up about the emotional weight of leadership and their methods for mitigating any related challenges.

Tune in for an honest, insightful discussion that empowers entrepreneurs to lead with resilience and protect their mental well-being while growing their business.