In episode #151 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Victoire Cogevina Reynal, the co-CEO of Mercury13, which is a pioneering investment group on a mission to unleash the commercial potential of women’s football across the globe.

Mercury13 is actively building a portfolio of women’s football clubs and working to prove that women’s football isn’t just good sport; it’s good business.

In this episode, Victoire shares:

• 🌍 How Mercury13 is building Europe’s next generation of super clubs.
• 💸 Why financial independence is critical to sustainable growth.
• ⚽ What they’ve learned from their first acquisition of F.C. Como Women.

…and why she believes women’s sports might just be the most powerful gender equality movement in history.

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In episode #150 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Team USA Olympic gold medalist and Minnesota Frost star Kendall Coyne Schofield.

In this episode, Kendall shares:

• 📞 The inside story of the “cold call” to Billie Jean King that helped launch plans for the PWHL
• 💄 Why her new partnership with @elfcosmetics is about more than makeup
• 🏒 What it means to be able to play in a professional women’s hockey league like the PWHL

...and why investing in women’s hockey is great business.

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Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

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In episode #149 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Emily Sisson, the SVP of Sponsorship, Athlete & Partner Marketing at OneTeam Partners.

Emily and the team at OneTeam are helping reshape how brands show up in women’s sports by creating innovative, direct-to-athlete investment opportunities through players’ associations.

In this episode, Emily shares:

• 💸 Why sponsorships through PAs like the WNBPA, NWSLPA & USWNTPA drive real ROI.
• 📈 How smart brands are unlocking white space in the women’s sports market.
• 👀 What brands need to rethink about traditional sponsorship frameworks.

More from GOALS

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop