In this episode, I explore how Jesse from Bloom Allied Health consistently converts short-term trial clients into loyal, long-term customers, sharing her proven strategies to double client conversion rates.

5 things you’ll learn in this episode:
- How Jesse consistently converts 30–50% of trial sessions into long-term paying clients—double the industry average.
- Three practical strategies to effectively turn short-term or trial clients into committed, long-term customers.
- Why shifting your client’s motivation from external referrals to internal goals dramatically boosts retention.
- The importance of offering flexible, affordable entry points to build client commitment without compromising premium services.
- How Jesse built an award-nominated business while balancing motherhood, lecturing, and research commitments.

Your action steps:
- Set clear expectations from day one that short-term sessions are just the beginning of a long-term journey.
- Ask deeper questions to uncover your client's real, personal motivations for engaging with your service.
- Provide financially accessible options that allow clients to remain involved beyond their initial sessions.
- Use future-focused language consistently to shift your client’s perspective toward ongoing commitment.
- Automate and systemise key business processes now to create freedom and flexibility in your future.

Listen now on The Business of Fitness Podcast: podfollow.com/the-business-of-fitness-podcast

In this episode, I explore how Grant Hancock built a thriving fitness business with a 167-person waiting list by uniquely positioning his services, overcoming burnout, and balancing growth with life priorities.

5 things you’ll learn:
- How Grant created overwhelming demand in a regional location with minimal competition.
- The hidden downsides of rapid business growth—and how to handle them.
- Practical strategies to use scarcity ethically in your business to boost demand.
- How Grant transitioned from burnout to a balanced business model that supports his lifestyle.
- The power of defining a niche to become a market leader, even in competitive industries.

Your action steps:
- Clearly define your ideal client and position your services uniquely to meet their needs.
- Regularly assess your pricing and adjust based on market demand rather than guilt or undervaluing your services.
- Implement a waiting list management system that regularly engages your audience through valuable content.
- Focus on building your business to fit your ideal lifestyle rather than letting growth control your personal time.
- Prioritise your wellbeing by creating non-negotiable boundaries around work hours and personal activities.

Listen now on The Business of Fitness Podcast: podfollow.com/the-business-of-fitness-podcast

Exercise Professionals shouldn't sell 'exercise' or even 'results'. To create positive, long term change, they need to deliver an EXPERIENCE. In this episode, Dan explains why the best business strategy is to be DIFFERENT, not better.

5 things you’ll learn in this episode:

• Why trying to be better isn't enough—and how being different creates your own category.
• How to write a Unique Selling Proposition (USP) that actually makes you stand out.
• Why common claims like “personalised care” are no longer differentiators, but expectations.
• How to prove your USP with 20 repeatable actions that back up your claims.
• How to create micro and macro client journeys that make even mundane moments memorable.

• 63: 10 ways to ensure your side hustle idea will make $50k.
• 53: The four Es. A framework to build fitness businesses
• 48: 9 Ways To Pivot Your Fitness Business To Earn More