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The Business of Fitness Podcast

The Business of Fitness Podcast

著者： Dan Williams
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 Actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.2023 経済学 衛生・健康的な生活
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  • 74: 9 unique ways to make your business stand out (to get more clients)

    74: 9 unique ways to make your business stand out (to get more clients)
    2025/06/24
    Dan Williams explores nine powerful ways fitness business owners can stand out by being truly different, because in today’s crowded market, being better isn’t enough. For each area of differentiation we’ll look at a well known business case study, and Dan will brainstorm some unique fitness business ideas. 5 things you’ll learn in this episode: Why competing by being ‘better’ traps you in a red ocean, and how to escape it.How to define your unique selling proposition (USP) with one sentence.The nine key areas where your fitness business can stand out from the crowd.Creative, real-world examples of differentiation across gyms, PTs, EPs, yoga and martial arts studios.Why living your USP through repeatable actions is more effective than generic claims. Episode Transcription: The single most important thing that people need to get right when they’re in the early stages of building a successful fitness business is also the most difficult thing. It’s one of the very first things I work on with the business owners I mentor, and is without a doubt, the thing they struggle with most. This incredibly important, yet incredibly difficult task, is how to make your business different. So today, I want to make it easier for you, by giving you the nine ways you can be unique. I’ve seen hundreds and hundreds of businesses either fail, or just as bad, slowly fade away into obscurity while paying their owners a fraction of what they deserve based on the work they put in. It’s hard to be different. If it was easy, everyone would be doing it, and if everyone was doing it, you wouldn’t be different any more. And yet, if you’re not different, you have no advantage over your competition. Why would people choose your 24 hour gym over the one on another street corner? Why would they choose you as a PT over the ten other options they’ve got in the same gym? Why would they come to your semi private classes, when there are five other businesses offering the same service within 2km of your door? You might have heard me talk about this before. It’s a topic I often explore when I’m giving live, in person talks and keynotes to business owners, and I recently covered the need to be unignorably different in episode 69 of The Business of Fitness Podcast, “Delivering an Experience: The Strategy of ‘Being Different’”. If you haven’t listened to that one, I recommend you check it out, because it’s a great accompaniment to this episode. But basically, I spoke about a blue ocean strategy. Most business owners are in a red ocean, where they’re fighting with their competitors to try and be the best. There’s blood in the water – hence the ‘red’ ocean. Everyone looks the same, competes on the same points, and fights to be slightly better. But being ‘good’ isn’t good enough. The goal isn’t to be ten times better than your competitors, it’s to step out of the fight completely. The goal is to be different. To build something so unique, and so remarkable, that you create your own blue ocean, a space with no competition. In that episode, I gave two action steps. The first is to define your USP – your unique selling proposition, and the second was to make of list of the actions you take in your business to make that USP true. To define your USP, the exercise is simple. Complete this sentence. ‘The thing that we do that is different from everyone else is…’. But as I’ve said, finding the thing that makes you different is really hard. When I ask people what makes them different, I’m met with boringly predictable answers. Boutique gyms tell me they have the best community. Personal Trainers tell me they’re empathetic, offer an individualised approach and meet people where they are. Again and again, I hear words and phrases like ‘individualised care’, ‘going the extra mile’, ‘building relationships’, ‘a science-based approach’, ‘world class programming’, ‘professional coaches’, ‘a non intimidating environment’, ‘amazing communication’, and the list goes on and on. But this is what everyone is saying, so it’s not different. It’s brainstorming your unique selling proposition that is the challenging part. Working out what it is that makes you stand alone. And in that previous episode about being unignorably different I teased at nine different areas you could be different in. They were: Your target market, price point or revenue model. The problem you solve, the tools you use to solve that problem. Your location, the experience you provide, your area of specialisation, your use of technology, or your support of a cause. People told me these were a great starting point, but that they were still struggling. So I thought now we could go a bit deeper, and have a look at some case studies of these nine areas. I wanted to get your creative juices flowing by looking at some very well known global brands that are a great example of each of the nine ...
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    25 分
  • 73: Multiple income streams: 9 owners share how they did it.

    73: Multiple income streams: 9 owners share how they did it.
    2025/06/17

    In this episode, Dan explores how successful fitness professionals are building multiple income streams. He covers real-world examples, lessons from failed ideas, and a repeatable framework to help you test your own.

    Dan is joined by Bodie Webster from Intent Strength and Fitness, Jake Morgan from Habitual Strength and Conditioning, Aidan Dawson from CrossFit Access, Lucia Tennant from Formotion Physio, Scott Hook from Vasse Strength and Conditioning, John Quinn - an online course creator, Jade Webb from Sixty7Six Strength and Conditioning, Rob Dicey from the Chasing Better Group and Ben Luckens from Life’s Peachy Fit.

    9 things you’ll learn in this episode:

    1. Why building extra income streams early in your career is crucial for long-term success.
    2. How to test ideas quickly using a Minimum Viable Product (MVP) approach without risking time or capital.
    3. A simple way to rank ideas based on effort vs. return using a 2x2 matrix.
    4. The most common mistake fitness professionals make when adding a new revenue stream.
    5. How to avoid cannibalising your core business when launching something new.
    6. Real examples of income streams fitness professionals are using, like retreats, apparel, online coaching, retail, and courses.
    7. The benefits of 'psychic income' and why non-financial returns also matter.
    8. Why personal connections often outperform paid ads when growing a new venture.
    9. How to use Google’s '20% time' concept to build new streams without hurting your main business.

    Your action steps:

    • Start a list of all the income stream ideas you’ve had and add to it every week.
    • Choose one idea that excites you and solves a real problem your clients have.
    • Build an MVP in under six hours - no polish, just enough to test if it works.
    • Allocate a weekly time block to your MVP project and protect it from distractions.
    • Use early feedback to double down on what works, or cross it off and move on.
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    39 分
  • 72: He teaches me how to make gym videos people actually watch and share

    72: He teaches me how to make gym videos people actually watch and share
    2025/06/10

    Today we’re talking about how to create better videos for your fitness business.

    In the first half of the episode, you’ll hear Dan talking to professional videographer, Bruce Garrod from Gingerbeard Media. This was part of a webinar he ran for the business owners he mentors.

    Bruce teaches us how to create better video content with our phones. He covers the fundamentals of filming, lighting, audio, framing, composition, camera techniques, editing tips and the tech needed to get the most out of your phone.

    Then, in the second half of this episode, Bruce analyses your Instagram feed, as well as those of other fitness business owners and shares his advice for how to improve them.
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    50 分

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