Ever feel like keeping up with the constantly shifting world of digital-first marketing can feel overwhelming? Neal Schaffer, Fractional CMO, author and speaker, offers a refreshing perspective on how to weave together the essential components of effective marketing.

In this episode of The Content 10x Podcast, host Amy Woods dives deep with Neal into his latest book, Digital Threads, where he outlines a practical framework for businesses to implement big brand strategies on a budget. Discover how the SES framework—Search, Email, and Social Media—can transform your marketing approach and help you build meaningful relationships with your audience.

Find out:

• The six containers of digital marketing
• Strategies for search, email, and social media marketing - aka the SES Framework
• How to get the maximum ROI from social media

Important links & mentions:

• Digital Threads https://nealschaffer.com/free-preview-ebook-digital-threads/
• Neal on LinkedIn https://www.linkedin.com/in/nealschaffer/
• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do you use AI to create authentic content? AI is being integrated into every aspect of our working lives as content marketers. Especially with content creation and repurposing. In many ways it’s fantastic, but there are risks when you take it too far and end up stripping out the human element of your content.

No one wants their B2B content to sound robotic and unimaginative, so how do you use AI to improve your systems and processes while still producing human-led high-quality content? In this episode, we look at 10 ways to use AI while keeping your content authentic.

Find out:

• Tips for keeping content human in the age of AI
• Types of content to use AI for
• The importance of conducting a human edit and avoiding AI-tells
• How to use AI for copy reviews and routine tasks
• Why you should emphasize storytelling and incorporate human touchpoints
• Why it’s important to engage with your audience in real time
• How to stay updated on AI developments

Important links & mentions:

• How to Win with Gen AI Search with Christopher Penn www.content10x.com/310
• How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Gen AI tools are having an impact on B2B marketing – sometimes good, sometimes bad, sometimes ugly!

In this episode, host Amy Woods is joined by Ian Anderson Gray to explore using AI when creating and optimizing content.

They talk about:

• The best tools and what they can help to streamline, such as ChatGPT, Descript, and Notion
• The benefits, and ethical implications, of various gen AI tools
• The importance of maintaining a human touch while leveraging AI for efficiency
• Creating custom AI assistants tailored for business consultations and content generation
• The future of content marketing and the all-important balance between automated functional content and the irreplaceable human touch

Important links & mentions:

• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• Ian on LinkedIn https://www.linkedin.com/in/ianandersongray
• Ian's website https://iag.me
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter