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  • 2k Ad Spend Turned $42k in Sales! (The ROI Secret for Coaches) | Sarah Greener
    2025/02/10

    This episode is best for:

    • Coaches drowning in inconsistency
    • People who dream of running a business from anywhere
    • Moms rebuilding after burnout
    • Those who hate vague marketing advice
    • Anyone sick of trading time for money

    ---

    This week, I sat down with Sarah Greener—a New Zealand-born, Thailand-based business coach who helps mompreneurs claw back their time and profits.

    We dug into her wild journey from running 9 businesses (and failing at most!) to scaling a coaching empire that lets her work less while earning more.

    Sarah’s “boring” systems let her work 3 days a week while her business earns cash. If you’re still “hoping” your content works, her $42K ad ROI story will hurt (in the best way).

    –-

    Key takeaways:

    • Effective Content Marketing: How Sarah 40X’d her Instagram DMs.
    • ROI or GTFO: The investment that turned $2k in ads into $42k in sales by using a simple system
    • Trust ≠ AI Avatars: Sarah’s techniques in filming content that 5X’d her engagement.

    Follow Sarah Greener at:

    https://www.instagram.com/sarahgreenercoach/
    https://www.facebook.com/sarah.greener.125
    https://www.linkedin.com/in/sarahgreener/
    https://www.tiktok.com/@themoxiemovement
    https://themoxiemovement.com/

    #worklifebalance #mompreneurs #timemanagement #passiveincome #businessmoms

    ---

    Time Stamps:

    00:00 Welcome to The Content Capitalists Podcast
    00:34 The Secret Struggle of Coaching That No One Talks About
    01:00 Chaos to System - How Did Sarah Do It?
    01:17 Her Coaching Story is UNEXPECTED
    04:30 Sarah’s Christmas Day Realization That Led to a Breakthrough
    06:44 The Trap Most Coaches Fall Into and How to Escape It
    10:00 Content Creation Overwhelm? This Simple Fix Changed EVERYTHING
    14:32 These Results Were Unbelievable Until I Saw It Myself
    20:38 The Future of Coaching is Here
    22:43 Overwhelmed? Here’s The One Thing You MUST Do

    ---

    About Ken Okazaki

    Ken Okazaki is the CEO of 20x Agency, a full-service video marketing agency that specializes in A-Z content creation for platforms like YouTube, Instagram, Facebook and TikTok. Their services help clients build authority, engage leads, and convert sales through high-quality content. With a global team across five countries, Ken serves clients in the US, Canada, Australia, and 15 other countries.

    Ken is also the inventor and CEO of GoBox Studio, a portable all-in-one podcasting and content creation studio that fits into a carry-on-sized case.

    Ken hosts the Content Capitalists Podcast, interviewing million-dollar earners about their success and strategies. He offers free courses on home studio setups, video marketing, and content creation.

    If you need top-tier marketing content or a portable studio, Ken can help you take your business to the next level.

    Follow Ken Okazaki at:

    https://www.instagram.com/kenokazaki/
    https://www.youtube.com/c/KenOkazaki
    https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
    https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

    Content Capitalists YouTube

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    27 分
  • Built A $100M Business (Then God Spoke!) | Taylor Welch
    2024/12/30

    Is it just me, or is the whole internet marketing game starting to feel a little soulless?

    We’re in luck because today, I'm talking with the legendary Taylor Welch.

    After his first company broke every record in the industry, he was on a non-stop upward trajectory, until a year ago, when his company faced scrutiny from the Federal Trade Commission (FTC).

    Taylor has made millions, lost millions, and found something way more valuable along the way: his purpose.

    We're talking about the stuff most marketers are too afraid to touch.

    This episode is for you if:

    1. You're tired of the hustle-and-grind mentality and crave more meaning in your business.
    2. You're curious about the role of spirituality in entrepreneurship.
    3. You’re ready to show vulnerability in building a badass brand.

    We're talking about massive success, FTC investigations against his business, and a spiritual awakening that changed everything for him.

    Taylor shares lots about his wild ride, and trust me, you won't want to miss this.

    Hit that play (and subscribe) button and let's get into it.

    #business #entrepreneur #motivation #success #inspiration #mindset #money #marketing #christianity #faith #god #prayer #spiritual #testimony #purpose


    Follow Taylor Welch at:

    https://taylorawelch.com/
    https://www.instagram.com/taylorawelch/
    https://www.facebook.com/taylorawelchprofile/
    https://www.youtube.com/@TaylorAWelch

    Follow Ken Okazaki at:

    https://www.instagram.com/kenokazaki/
    https://www.youtube.com/c/KenOkazaki
    https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
    https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
    Content Capitalists YouTube

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    22 分
  • Turning Cringe into Cash | Rachel Pedersen
    2024/12/23

    I don’t often have a repeat guest on my podcast, but when I do… it’s someone truly EPIC and Rachel Pedersen definitely qualifies.

    Rachel has the ability to turn the stuff you want to hide into viral content. This, along with her no-nonsense practical tips on content creation earned her the title of the “Queen of Social Media”.

    In our conversation, we talk about the stuff nobody tells you: cringy moments, flops, and what it takes to build an 8-figure business without losing your mind (or sense of humor).

    Rachel and I covered topics like the realities of coaching and agency work, & she even gave me a hint on what’s coming up next for her.

    Rachel’s truly not just “building a business.” She’s creating movements, challenging norms, and proving that the best success stories are the messy ones.

    Topics include:

    🤯 Rachel’s unfiltered journey from $15/hour gigs to $100K+ contracts.

    🧠 Why sharing your awkward truth is the ultimate connection hack.

    🔥 Her bold move to learn coding and take down overpriced software giants.

    Rachel doesn’t play small, and this chat is a wake-up call for anyone tired of fake hype and shortcut promises.

    Stay till the end for Rachel’s tactical breakdown on creating an insane amount of content without burning out.

    Press play and let’s dive in. 🎧


    #ContentCapitalist #RachelPedersen #SocialMediaGrowth #Entrepreneurship #BusinessSuccess


    Follow Rachel Pedersen at:

    https://rachelpedersen.com
    https://www.instagram.com/themrspedersen
    https://www.tiktok.com/@themrspedersen
    https://www.facebook.com/the.mrs.pedersen
    https://www.linkedin.com/in/themrspedersen/

    Follow Ken Okazaki at:

    https://www.instagram.com/kenokazaki/
    https://www.youtube.com/c/KenOkazaki
    https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
    https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
    Content Capitalists YouTube

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    1 時間 8 分
  • $100K/Month Tiktok Live Selling?! | Jared Mortensen
    2024/12/16

    This week, I'm sitting down with Jared Mortensen, who's made a career leap that's as surprising as it is inspiring.

    Jared’s gone from crunching numbers and optimizing supply chains for Fortune 500 giants like Boeing, Textron, and Koch Industries to disrupt a different kind of industry – men's underwear.

    As the Founder of Real Men Apparel Company (RMAC), Jared is on a mission to bring inclusive sizing and actual comfort to the world of men’s underwear.

    We're talking about a lot more than just fabric and stitching, guys. This is also about finding your edge, overcoming risks, and learning how to grow smart, not fast.

    Plus, he’s sharing his huge success on TikTok and how he did it.

    Here's a sneak peek of what's inside:

    • Why size inclusivity in men’s underwear is a BIG deal (literally!)
    • The "twig to berry ratio" and why it matters
    • Jared’s top reasons: why TikTok & why now

    So get comfortable and hit that play button. This episode with Jared will inspire you to shake things up and show you that your “crazy wild idea” might be your next big hit.

    #business #ecommerce #startup #businessgrowth #smallbusiness #businesstips #tiktok #tiktokmarketing #tiktoklive #livestreaming #socialselling #tiktoktips #tiktokshop #menswear #apparel #marketing #digitalmarketing and #contentcreation #tiktokshop


    Follow Jared Mortensen at:

    https://rmac.store/
    https://www.linkedin.com/in/jaredmortensen
    https://www.instagram.com/real_men_apparel_company/
    https://www.tiktok.com/@real_men_apparel_company
    https://www.facebook.com/RealMenApparelCompany


    Follow Ken Okazaki at:

    https://www.instagram.com/kenokazaki/
    https://www.youtube.com/c/KenOkazaki
    https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
    https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
    Content Capitalists YouTube

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    1 時間 2 分
  • Sales Is NOT About Selling | Kris Cochrane
    2024/12/09

    Kris and Sharni are an Aussie sales power couple who built their dream life by breaking all the rules. They’re here this week to unpack with me their unconventional (but highly effective) sales strategies.

    As partners behind Beyond Closers and The Remote Sales Institute, they’ve built hundreds of connections and created a system for a sales experience that feels like anything BUT a sales call.

    Other topics we include:

    • Why hiring based on potential is a recipe for disaster (and what to look for instead)
    • Why “freestyling within a framework” is the key to authentic sales conversations
    • The ONE SECRET to their success as business owners and as a couple

    Plus, they hit me with a mind-blowing question that every entrepreneur needs to ask themselves.

    Click that play button and let’s get started.

    Follow Kris and Sharni at:

    https://beyondclosers.com/
    https://remotesalesinstitute.com/
    https://www.instagram.com/kriscochrane/
    https://www.instagram.com/sharni_campbell/
    https://www.facebook.com/kriscochrane.profile
    https://www.facebook.com/sharni.campbell.9

    Follow Ken Okazaki at:

    https://www.instagram.com/kenokazaki/
    https://www.youtube.com/c/KenOkazaki
    https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
    https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
    Content Capitalists YouTube

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    53 分
  • The Sales Whisperer | Vanessa Horn
    2024/12/02

    In this world of cold calls and predictable sales pitches, Vanessa Horn stands apart.

    Over $100M sold. Zero manipulation. 100% human.

    Yes, you read that right—over $100M.

    Her approach isn’t about flashy scripts or aggressive pitches, but emotional intelligence, building real connections, and creating psychological safety for clients.

    More of what we cover:

    • How to use emotional intelligence in closing sales (no reading off scripts)
    • Vanessa’s C.L.A.S.S.Y sales framework and why it works
    • How to shatter the most persistent roadblock in sales

    And here’s a BONUS: Vanessa takes us through a sales call in a raw, unscripted role-play. In fact, I found something to implement immediately that got me tangible results in my next sales call.

    If you’ve ever dreaded a sales call, Vanessa will change your entire approach. Watch now.


    Follow Vanessa Horn at:

    https://www.theclassyclose.com/
    https://www.vanessahorn.com/
    https://www.facebook.com/VanessaHornSuccessCoach/
    https://www.instagram.com/vanessahorn/
    https://www.youtube.com/user/vanessahorn123
    https://www.linkedin.com/in/vanessahorn/


    Follow Ken Okazaki at:

    https://www.instagram.com/kenokazaki/
    https://www.youtube.com/c/KenOkazaki
    https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
    https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

    Content Capitalists YouTube

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    42 分
  • Creating Content That Sells | Laura Higgins
    2024/11/26

    People don’t buy from brands. They buy from people they LIKE and TRUST. And in the world of online business, building a strong personal brand is non-negotiable.

    In this episode, Laura shares the content strategy that took her from broke uni dropout to a multi-million dollar business owner before 30! We're talking Instagram tactics, the power of storytelling (why people connect with stories, not sales pitches!), and why being relatable beats being "perfect" every time.

    We also covered:

    • How rebranding transformed her business in 1 year
    • The ONE thing she focused on that helped her business triple in size
    • What “main character energy” means for YOUR brand

    Plus, Laura shares her one question that will transform how you approach content creation.

    You don’t need fancy ads to grow. Just strategy, the right steps, and a little sense of humor. Watch the full episode now.


    Book mentioned by Laura Higgins:

    Donald Miller's book "Building a Story Brand" https://amzn.to/4eATBEP


    Follow Laura Higgins at:

    https://www.instagram.com/laurahiggins
    https://laurahiggins.com
    https://www.youtube.com/@laurahigginsofficial
    https://www.facebook.com/lalasocialclub.co/
    https://au.linkedin.com/in/lauramelodyhiggins


    Follow Ken Okazaki at:

    https://www.instagram.com/kenokazaki/
    https://www.youtube.com/c/KenOkazaki
    https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
    https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

    Content Capitalists YouTube

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    59 分
  • 7-Figure CRM by ‘Accident’ | Jenna Larson
    2024/11/19

    Most people dream of building a million-dollar business. Jenna Larson did it ‘by accident.’ 🤯

    Leaving her corporate job was just the beginning. Jenna saw a need in the online business world for a CRM tool designed for social media—and she went after it.

    Today, GroupTrack CRM is the go-to for coaches and entrepreneurs looking to turn social engagement into steady income, bringing in millions in revenue.

    In this episode, we get into:

    • The “yellow car” method to pinpoint high-converting leads on social
    • Social strategies that promote connection over automation in an AI-driven world
    • Not being afraid to go back to zero, to get it just right

    What started as an “impossible” idea is now a powerful tool, showing Jenna’s belief that building relationships with people beats any direct sales push.

    And the best part? She did it all without spending a dime on ads, and instead stuck to only organic growth.

    Hit play now.


    Follow Jenna Larson at:

    http://www.grouptrackcrm.com/
    https://www.facebook.com/GroupTrackCRM
    https://www.facebook.com/groups/GroupTrackCRM/
    https://www.facebook.com/jenna.d.larson
    https://www.instagram.com/jenna.dubois.larson/
    linkedin.com/in/jenna-larson-41659827


    Follow Ken Okazaki at:

    https://www.instagram.com/kenokazaki/
    https://www.youtube.com/c/KenOkazaki
    https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
    https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

    Content Capitalists YouTube

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    49 分