Text Agony Aunt Roz with your Cutflower Questions.

🌸 Welcome to The Cutflower Podcast!

Hello, and thank you for popping over to listen! It’s always lovely to have you here. Whether you’re a flower farmer, a small business owner, or just passionate about growing, we’re here to help you thrive.

Today, I’ve got a brilliant guest, Tom Coleman. Some of you might know that Tom and I work together on the Growth Club, a membership designed to help small businesses gain visibility, develop their marketing strategies, and ultimately grow.

In this episode, we’re diving deep into social media strategy, Instagram growth, and how to go viral the right way. If you’ve ever wondered how to increase engagement, turn followers into customers, and use Instagram as part of a wider business strategy, you’re in the right place.

🌟 Episode Summary

In this episode, I sit down with Tom Coleman, a marketing and social media specialist who helps horticulture businesses stand out online. We take you behind the scenes of our Instagram strategy, revealing how we took my account from 20,000 to 122,000 followers in just six months.

We break down two viral Reels—one that hit 1.6 million views and another that skyrocketed to 2.6 million—and share exactly what made them work. But more importantly, we discuss why social media is only the start of your business funnel and how to turn engagement into real sales.

If you’ve ever wondered how to create posts that truly resonate, how to use ManyChat to collect emails or why Instagram should be part of a wider marketing strategy, this episode is packed with valuable insights!

🎯 What You’ll Learn in This Episode:

✔️ How we strategically grew an Instagram account from 20K to 122K followers
✔️ The two viral Reels—what made them work and how you can replicate success
✔️ Why engagement is key—the power of responding to comments and DMs
✔️ The role of Instagram in a wider marketing strategy—it’s just the start!
✔️ How to use ManyChat to automate lead collection and drive conversions
✔️ Why collecting emails from social media is crucial for long-term growth
✔️ The importance of staying true to your brand and not chasing trends

📌 Resources & Links:

🔗 Join The Growth Club – Check it out here!
🔗 Follow me on Instagram – @fieldgateflowers
🔗 Find Tom

• https://www.facebook.com/groups/thecutflowerkickoff2025
• https://fieldgateflowers.kartra.com/page/newsletters
• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

Welcome to The Cutflower Podcast!

I'm Roz Chandler, and today, I'm delighted to welcome Jamie Walton. Jamie is an award-winning gardener known for his expertise in no-dig gardening, permaculture, and wild edibles. With over 1.5 million followers on social media, he shares practical growing tips and insights into sustainable gardening.

In this episode, Jamie shares his fascinating journey, from barbering and fine art to becoming a head grower at an estate in Sands End. He talks about the challenges of setting up an organic kitchen garden in a tough coastal environment and how a simple social media post catapulted him into the spotlight. Jamie also reveals his latest venture: launching a community food-growing project to support low-income families and food banks.

Join us as we explore his passion for sustainability, his new book Nettles and Petals, and the exciting app he's helping to develop for gardeners worldwide!

What You’ll Learn in This Episode:

🌱 How Jamie transitioned from barbaring to gardening
🌊 The challenges of creating a no-dig garden on a steep coastal hill
📱 How social media transformed his career
📖 The inspiration behind his new book, Nettles and Petals
🍏 His mission to provide fresh food to low-income communities
🌼 The crossover between growing flowers and food

Resources & Links:

🔗 Follow Jamie Walton on Instagram: @nettlesandpetals
📖 Pre-order Jamie’s book Nettles and Petals: [Link coming soon]
🌿 Learn more about no-dig gardening: Charles Dowding’s website

Join the Conversation!

If you enjoyed this episode, please subscribe, leave a review, and share it with fellow gardening enthusiasts. Your support helps us bring more inspiring stories to the podcast.

📸 Tag us on Instagram: @thecutflowerpodcast

Happy growing,
Roz Chandler

First Tunnels, leaders in domestic and commercial product tunnels.

• https://www.facebook.com/groups/thecutflowerkickoff2025
• https://fieldgateflowers.kartra.com/page/newsletters
• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

🎙️ Welcome to the Show!
In this episode of the podcast, Roz Chandler shares her top ten tips for starting a thriving cutting patch, whether you're a beginner or a seasoned grower. Pulling insights from her book Seed to Vase, Roz explains how to grow beautiful, seasonally grown British blooms with practical strategies for maximizing your space, choosing the right flowers, and keeping your patch thriving year-round.

Episode Summary

A cutting patch isn’t just a garden—it’s a space dedicated to growing flowers for cutting and arranging. Whether you have a small urban plot or acres of land, Roz walks through the essential steps to creating a successful cutting patch. From soil preparation to succession planting, and even dealing with pests and wind damage, these ten tips will help you start growing with confidence.

If you’ve ever wanted to fill your home with fresh-cut flowers or even start a small flower business, this episode is packed with must-know advice!

What You’ll Learn in This Episode:

✅ Size doesn’t matter—how to maximize space for your cutting patch
✅ The difference between annuals, perennials, and biennials and why it matters
✅ How to choose flowers you love for a rewarding growing experience
✅ The importance of soil quality and how to improve it
✅ Protecting your flowers from wind, pests, and environmental challenges
✅ How to keep flowers blooming with succession planting techniques
✅ Essential tools and supports to keep plants strong and healthy

Connect with Us!

🔔 Subscribe to the podcast for more expert gardening tips!
⭐ Leave a review if you enjoyed this episode, it helps others find the show!
💬 Join the conversation in the comments: What’s your favorite flower to grow?

• https://www.facebook.com/groups/thecutflowerkickoff2025
• https://fieldgateflowers.kartra.com/page/newsletters
• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection