The Difference Between Building a Brand and Posting
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The Difference Between Building a Brand and Posting
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In this episode, host Deanna Lucas breaks down the real reason your posts aren't turning into clients—and it has nothing to do with how often you're posting. She explains why most contractors are wasting time with random content and how a personal brand changes the game. You’ll learn the four major mistakes contractors make, why content without strategy is just noise, and how to fix it by building a personal brand that commands attention and attracts high-paying clients.
Key takeaways:
Why visibility alone doesn’t equal authority
The 3 things your content must do (educate, inspire, convert)
How to stand out instead of blending in
Why telling your story builds real connection
The mindset shift from “posting to be seen” to “posting to lead”
If you're tired of throwing content into the void with zero return, this episode will give you the clarity and tools to finally build a brand that makes you the obvious choice.
“If your content doesn’t stop the scroll, it doesn’t start a conversation."
Learn more about Deanna Lucas through the following links:
DND Website
Facebook Group
Builders Visibility Blueprint