In this episode, recorded in the Bristol Business School studio, we speak to five of the presenters from the Building Brands Conference in Bristol.

Each guest gave a quick summary of the main points from their presentations, as well as telling us a little bit about what their work in digital marketing involves. Our guests are (in order of appearance):
1. Heather Murray, AI for Non-Techies: Why AI doesn't need to be daunting
2. Harry Cobbold, Unfold: The importance of user-experience
3. Maret Reutelingsperger, Mobe Digital: The link between email and search results
4. Joe Wright, Ambitious PR: Protecting your online reputation
5. Harriet Barter and Owen Prior, Launch: AI and PPC advertising

To find out more about Building Brands, including the next event in Exeter on 7th November, go to https://www.building-brands.co.uk/

If you enjoy the podcast, please subscribe!

This is a great discussion with Vasia Apostolaki, an expert in social media advertising. Vasia is an account director at dentsu international in London, with particular experience working with luxury brands.

We discuss why social media advertising is so effective, ethical issues, and areas for future development.

As usual we also discuss some interesting academic research in this area.

You can connect with Vasia on LinkedIn: https://www.linkedin.com/in/apostolaki/

Please also share and subscribe to the podcast, and let us know your feedback at tom.bowden-green@uwe.ac.uk and hanne.knight@plymouth.ac.uk

We sit down with digital marketing consultant, James Vincent, to discuss his expertise in artificial intelligence (AI). James is also a digital marketing lecturer and a PhD student studying the use of artificial intelligence in marketing.

James refers to some AI tools that he is currently working with, as well as reflecting on some of the points from his recent TedX Talk about ethics and AI.

As always, Hanne and I also discuss some of the latest research relating to this week's topic - AI and marketing.

You can reach James via LinkedIn and find out more about his consultancy, Hot Source Creative, here: https://www.hotsourcecreative.com/.

Please also share and subscribe to the podcast, and let us know your feedback at tom.bowden-green@uwe.ac.uk and hanne.knight@plymouth.ac.uk