Melinda Livsey who is the founder of Brand Strategy Bootcamp, where her and her team coach designers and creatives who are looking to have more success in their marketing careers. This episode contains helpful tips for creative marketing professionals looking to become more valuable to the clients and brands they serve. 

Myla Hayes is an experienced marketing expert with a passion for helping brands resonate with their audience in an authentic way. Myla believes that brands need to talk less about themselves, and instead speak to the culture of their audience. In this episode, we discuss how brands can elevate their messaging to go beyond themselves, contribute to the cultural conversation, and connect with their customers on a deeper level.

Karen Raghaven has done marketing and brand development work for brands such as Estee Lauder and Bare Essentials. Today, she does brand development for Purissima, a biotech company that creates novel and rare compounds for health and wellness. She also advises many beauty startups on branding, sales, marketing, and international expansion, especially to China. In this episode, we talked about what has changed in the era of digital marketing, and just as importantly, what has NOT changed. Karen has some great perspectives that can help us all navigate the digital marketing landscape today, and I’m excited to share our conversation today.