In this episode of The Digital Marketing Podcast, Daniel, Ciaran, and Louise take a deep dive into the often-misunderstood world of keyword research - one of the most foundational yet complex elements of digital marketing.

What starts as a seemingly simple task (“just pick some keywords, right?”) quickly unravels into a minefield of audience intent, brand positioning, search behaviour shifts, and the sometimes soul-crushing reality of traffic that doesn’t convert. The trio break down the full process with real-world insight, humour, and some very candid reflections on what not to do.

From teaching postgraduate students at Imperial College to running real commercial SEO campaigns, Daniel shares his evolving approach to keyword strategy - highlighting how brand clarity, buyer personas, and mapping the full user journey are essential to getting keyword research right.

• Why volume-based keyword selection is a trap

• How to balance traffic, intent, and competition in your keyword choices

• Why middle-of-the-funnel content is often your secret weapon

• How to prune and optimise your existing content for better conversions

• The problem with vanity metrics (and what to track instead)

• How new AI-powered tools like Content Raptor and Keywords Everywhere are changing the game

• The role of search across Google, YouTube, social and even email

• What to look for in competitor analysis and how to use keyword clustering effectively

Louise brings sharp insight into modern search behaviour and the growing importance of voice, conversational search, and featured snippets, while Ciaran opens up about years of chasing traffic volume before realising conversions are what truly count. (Spoiler: a blog about banana peels and Botox might bring in traffic—but probably not sales.)

The episode ends with a step-by-step process for approaching keyword research in 2025, including content ideation, testing, SEO hooks, and how to integrate what you learn across multiple marketing channels.

• Keyword research isn’t about finding more keywords - it’s about finding the right ones.

• Strategic alignment between brand, content, and intent is critical.

• Most marketers overinvest in top-of-funnel traffic and neglect conversion-focused content.

• Updating and optimising your existing content can often move the needle more than publishing something new.

• A good keyword is one that drives results - not just visits.

With tools, frameworks, and honest advice, this episode is your ultimate keyword research sanity-check. Whether you’re building a content strategy from scratch or refining an existing one, this is the guide you didn’t know you needed.

🎧 Listen now and get your complete step-by-step guide.

You'll find all links on TargetInternet.com

Show notes: https://targetinternet.com/resources/complete-guide-to-keyword-research

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality.

Joined by Peter Abraham (former Econsultancy leader and founder of Crank), alongside Katherine Torrance and Claire Pankhurst, the creators of Supercharged Marketing Sprints, Daniel unpacks a new approach to growth marketing that blends the speed of agile with the strategic rigour marketing has been missing.

The team explain how their 5-day sprint framework works in practice - coaching marketing teams to develop and launch live, multichannel campaigns in just a week. Unlike traditional brainstorming workshops that leave great ideas gathering dust, this sprint ends with a live campaign in market, backed by real data and customer insight.

Together, they explore how this approach helps businesses:

• Build high-performing campaigns under intense time constraints

• Cut through campaign chaos and internal delays

• Deliver strategic focus without sacrificing speed

• Align stakeholders quickly around a shared goal

• Create minimum viable campaigns (MVCs) that actually launch

More than just a framework, this is a practical, tested process grounded in real-world experience. Peter shares his initial scepticism, and eventual surprise, at seeing these sprints succeed where other methods stall. Catherine and Claire outline how their structure gives marketing teams space for deep thinking and rapid deployment.

They also share how AI tools (like headline generation and campaign planning assistants) are used to speed up the creative process, while still relying on human judgement and strategic thinking.

This episode is packed with lessons for marketers frustrated by slow timelines, campaign bottlenecks, and chaotic execution cycles. Daniel and his guests lay out how to shift away from “tactics-first” thinking and instead build campaigns rooted in buyer insight, stakeholder alignment, and clear, testable outcomes.

• Why agile principles need evolution for modern marketing

• How 5-day sprints help teams go from messy ideas to market-ready campaigns

• The crucial role of stakeholder alignment and constrained planning

• How AI can complement (not replace) creative strategy

• How to build minimum viable campaigns with maximum impact

• Why fast isn’t enough—campaigns must be focused and aligned

Whether you’re a CMO looking for a faster way to deliver results, or a team lead trying to cut through the clutter, this episode offers an inspiring look at what marketing agility really looks like in action.

🎧 Listen now and get your complete step-by-step guide.

You'll find all links on TargetInternet.com

Show notes: https://targetinternet.com/resources/agile-marketing-hands-on

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

In this episode of The Digital Marketing Podcast, Ciaran and Daniel explore the next evolutionary leap in artificial intelligencs - Agentic AI. As tools like ChatGPT and Gemini become more capable, we can go beyond content generation and enter an era where AI can reason, plan, take action, and even deploy code on your behalf.

Daniel shares his experience building an interactive Google Algorithm timeline, without any developer or designer help, and explains how tools like Manus (powered by DeepSeek) are revolutionising the way we build websites, visualise data, and even simulate digital marketing campaigns.

The duo dive into how agent-based systems can:

Solve complex, multi-step problems

Deploy fully interactive content and tools

Autonomously analyse, design and publish assets across platforms

The hosts expplore how this isn’t about using AI to do what you’ve always done, faster. It’s about reimagining what’s possible.

They challenge marketers to embrace the creative freedom these tools offer. From timelines and simulations to real-time research visualisations, this episode offers practical insights and inspiration for how to lead anbd not follow the next AI wave.

Key Takeaways:

Why ChatGPT Operator is a game-changer

The future of interactive content powered by AI

How to build a personal culture of learning and experimentation

Why creativity and human curation matter more than ever

🎧 Listen now and discover why AI Agents will change how you work.

You'll find all links on TargetInternet.com

Show notes: https://targetinternet.com/resources/ai-agents-hands-on-guide

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.