In this episode, Anita, Content Creator indulges Steve, Creative Director, and Denis, Head of Studio in a conversation on why creativity is more than just a thought. The experts share their views on how they can discern creative work, what criteria they adopt, how colors impact psychology and some examples of highly impactful creative marketing campaigns. Find out what will set you apart from your competition in this podcast.

Discussion Points

0:00 Introduction

2:00 How can you tell when creative work is good?

4:30 How do you differentiate creative work from its inspiration?

7:00 What does appealing mean?

11:11 Are colors psychological?

13:53 What makes a good creative?

20:36 What’s the criteria for selecting great ideas?

23:10 Any guiding tricks for maneuvering the creative field?

25:24 Examples of good creative campaigns.

29:05 Wrapping up

Useful Links

• We’re No. 2! (Avis vs Hertz): https://slate.com/business/2013/08/hertz-vs-avis-advertising-wars-how-an-ad-firm-made-a-virtue-out-of-second-place.html

• Why did Van Gogh Cut His Ear: https://www.vangoghmuseum.nl/en/art-and-stories/vincent-van-gogh-faq/why-did-vincent-van-gogh-cut-off-his-ear

• Fearless Wall Street Girl: https://www.theatlantic.com/business/archive/2017/03/fearless-girl-wall-street/519393/

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Shareable link to the episode: https://youtu.be/9A-F5UYQDLQ

Jacque, the social media manager, and Anita, the content creator indulge in a discussion about what it takes to create a good campaign. They dive into the characteristics you ought to implement to come up with a campaign that’s both impactful and memorable. They also discuss two examples of such campaigns. Take a listen.

Discussion Points

0:00 Introduction

0:39 Use of Influencers

3:02 Tapping into customer behavioral data

4:47 Nano-influencers

6:20 Originality

10:01 Influence (persuasion)

12:43 Be memorable

15:00 Examples of good campaigns

19:12 Wrapping up

Useful Links

The Closer (Heineken): https://www.youtube.com/watch?v=KdyoOuX_2c4&ab_channel=Heineken

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Shareable link to the episode: https://youtu.be/Am7VRHiwnIo

Anita, Content Manager asks Anne, Client service and Erastus, Graphic Designer & Animations about their favorite social media apps and why they enjoy using them. The trio then indulges in a conversation about the marketing opportunities the apps provide. They answer questions such as how each app is relevant to businesses, how advertising can be implemented in them and what the future holds for social media applications. Take a listen and find out their insights.

Discussion Points

0:00 Introduction

0:28 What’s your favorite app?

1:55 Most relevant apps for businesses

4:15 Social Media Audiences

6:05 Using Twitter Spaces for Advertising

7:14 Using TikTok for Advertising

11:00 Do brands still need creatives in the Age of TikTok

14:43 What is the future of your favorite app?

16:46 What’s your average screen time on your favorite app?

17:31 Wrapping up

Useful Links

Rebranding of TikTok from Musical.ly: https://www.theverge.com/2018/8/2/17644260/musically-rebrand-tiktok-bytedance-douyin

Twitter Spaces: How to Use it Effectively to Grow Your Brand: https://www.socialpilot.co/blog/how-to-use-twitter-spaces

Branded Hashtag Challenge: Harness the power of participation: https://www.tiktok.com/business/en/blog/branded-hashtag-challenge-harness-the-power-of-participation

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Shareable link to the episode: https://youtu.be/dUwglatwtos