• The Drum: Marketing Stories with Diane Young

  • 著者： The Drum
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The Drum: Marketing Stories with Diane Young

著者： The Drum
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  • Every issue of The Drum's magazine is packed with insightful, interesting stories from our journalists. In this series, co-founder and CEO of The Drum Diane Young shares her favourite articles from the latest edition of the magazine.

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  • Tackling taboos through marketing

    Tackling taboos through marketing
    2020/08/24
    Taboos are starting to be broken by marketers - there are three award-winning examples from The Drum Marketing Awards in my Marketing Stories podcast this week.

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    7 分
  • Reinventing roads with users and commerce in mind

    Reinventing roads with users and commerce in mind
    2020/08/17
    In the future, road infrastructure will give real time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising. This episode, written by Charlotte McEleny, examines why roads will need to evolve along with the cars we drive on them.

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    9 分
  • The role of online marketplaces in the retail revolution

    The role of online marketplaces in the retail revolution
    2020/08/10
    This episode of Marketing Stories provides a marketing perspective on what is happening in retail. Diane Young looks at how the infrastructure supporting ecommerce is playing a big role in the retail revolution, why not sweetness and light for every type of online retailer, and why 85% of people who found a brand online recently are planning to purchase through them again.

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    9 分

あらすじ・解説

Every issue of The Drum's magazine is packed with insightful, interesting stories from our journalists. In this series, co-founder and CEO of The Drum Diane Young shares her favourite articles from the latest edition of the magazine.

Hosted on Acast. See acast.com/privacy for more information.
Copyright The Drum
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