『The Empire Builders Podcast』のカバーアート

The Empire Builders Podcast

The Empire Builders Podcast

著者： Stephen Semple and David Young
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 Reverse engineering the success of established business empires.The Empire Builders Podcast マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • #218: Frappuccino – Not A Brand???

    #218: Frappuccino – Not A Brand???
    2025/08/13
    Starbucks was having a students going home issue and needed to keep selling coffee, so they copied and perfected as Seattle treat. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us. But we're highlighting ads we've written and produced for our clients, so here's one of those. [Maven Roofing Ad] Dave Young: Welcome back to the Empire Builders Podcast. I'm Dave Young alongside Stephen Semple. And man, this topic takes me back. I feel like in the early days of the Empire Builders Podcast, we talked a lot about coffee and coffee products. Stephen Semple: We did. We did. Dave Young: And today, you told me we're going to talk about Frappuccino. Stephen Semple: Yes. Dave Young: And my big question is is that a brand? Stephen Semple: No, it's a name. It's a product name. And it's actually owned by Starbucks. And yep, Starbucks, I looked this up, Dave, guess what episode Starbucks was? Guess how far back we got to go? Dave Young: I don't know, single digits? Stephen Semple: Yes, episode five. It's like four years ago we talked about Starbucks. Dave Young: And they own the word Frappuccino? Stephen Semple: They own the word Frappuccino. No one else can use the name. They didn't create it. And it's funny, when I learned this, I went, "No, no, no." Because Tim Hortons and things like that, they use Frappuccino. And then I noticed they don't. It's called things like frozen caps or frozen cappuccinos. No one actually uses the name Frappuccino, even though in my mind they did. Dave Young: I feel stupid. You don't hear why? Stephen Semple: Why is that? Dave Young: It's a portmanteau of frozen and cappuccino. I never figured that out before. Stephen Semple: Well, it's actually not quite that. Dave Young: Isn't it? Okay. Stephen Semple: No, it's going to be something a little bit more interesting. You're close, but it's a little bit more interesting than that. Dave Young: Okay. Stephen Semple: So it's kind of an interesting story, and it's a huge category in Starbucks. And in fact, when the idea was first introduced to Howard Schultz, he hated it. He was like, "No, we're not doing this. I'm a coffee purist. We're not doing this frozen drink thing with the star and all this other crap." But our story actually starts with the relocation of George Howell from Berkeley to Boston in the early-1970s. Because George is a real coffee nerd. I mean real coffee nerd. There's stories of George pulling into a diner and wanting to have a coffee and smelling the burnt coffee in the diner. And basically, he'll ask for a pot of hot water and he'll pull out his beans, pull out a coffee grinder, and his French press, and to start to make coffee. And people would gather around, like, "What the hell are you doing?" Dave Young: To show them how to make coffee. Stephen Semple: Yeah, exactly. Exactly. So it's the 1970s, and there's not much of a coffee culture yet in United States. But there was in Berkeley, which he just left. And Berkeley was kind of ground zero for the coffee culture in the United States. Dave Young: I see what you did there. Grounds, zero. Stephen Semple: I didn't even think about that. And he's moving to Boston. Now, ironically, Boston is kind of the starting point for coffee consumption in the United States, but it's really still not good coffee. George wanders the Boston area visiting literally every cafe and ordering coffee, and it's terrible. He tries all of them, and he's continually disappointed. And George not only misses coffee, but the culture of coffee,
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    19 分
  • #217: Sesame Street – Breaking Boundries

    #217: Sesame Street – Breaking Boundries
    2025/08/06
    Using TV addiction to educate children. Sesame Street broke boundries and changed rules to bring education to every child. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is... Well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [Seaside Plumbing Ad] Dave Young: Welcome back to the Empire Builders Podcast, the podcast where Stephen Semple and Dave Young, that's me, Stephen Semple is him, we talk about businesses and how they grew and what made them empires. And normally during our little countdown to the recording, Stephen hands me the topic. He whispers in my ear what we're going to talk about today, and he didn't do that. So I still have no idea, but my enthusiasm is high because before we started recording, he said, "I've got some really good ones that we're going to record today." I'm thinking, "Finally. Finally, some good..." No, I just, they're all good. But you've got me on the edge of my seat, Stephen. You said I would be able to get this without the timer, without the countdown. Stephen Semple: That's it. So it starts off this way, "Can you tell me how to get, how to get to..." Dave Young: Sesame Street? I can sing it. Stephen Semple: Yes, that's it. Well, I could sing it as well, but no one wants to hear me sing. Dave Young: Sunny day, dah, dah, dah. Oh, yeah. Oh, Sesame Street. Stephen Semple: Yes. Dave Young: Cool. Stephen Semple: Yes. We're going to talk about Sesame Street. Now- Dave Young: Are we going to do voices? Stephen Semple: You might be able to. Dave Young: Here's the countdown, 5, 4... Four countdowns. Three. I don't think The Count did countdowns, did he? Stephen Semple: No, he never did, I don't think. But it's a nonprofit. It's owned by a nonprofit. Dave Young: [inaudible 00:02:59]. Stephen Semple: But a 1996 survey found that 95% of all American preschoolers had watched it by the time they were three years old. Dave Young: Sure. I believe that. Stephen Semple: Ninety-five percent. Now, when you hit a number like that, holy crap. I started looking at some of these things and went, "This is a story that we've got to explore." So Sesame Street first aired on November 10th, 1969 on Public Television. And put in perspective, that's the year that a man landed on the moon. That's what we're going back to. Dave Young: So here's the funny thing, I wasn't even a preschooler. I was six. I'd watch it today if it was still on. Stephen Semple: It's amazing. Dave Young: All the Spanish I know came from Sesame Street. Stephen Semple: There you go. Dave Young: I can count to 10. Stephen Semple: There you go. Amazing, eh? Dave Young: Yeah. So 1969... Stephen Semple: It changed television. And it's estimated that it's contributed to the education of over 150 million kids. It's the home of Elmo, and Tickle Me Elmo is one of the best-selling toys of all time, and all this was created and owned by a nonprofit. And the creators were Joan Cooney, Lloyd Morrisett, and of course, Jim Henson was a big contributor in the early days. And Joan was a documentary TV producer for Public Television. And the story basically starts in 1966, and Joan Cooney had just completed a documentary on a school in Harlem that was trying to close the gap in results with white counterparts. And if you think about it, in the mid-1960s, a lot is happening. The Civil Rights Movement is in full swing, but there's still this big gap. And Black first-graders are scoring lower on tests than 85% of white kids.
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    19 分
  • #216: Oliva Gibbs Law – Part 2

    #216: Oliva Gibbs Law – Part 2
    2025/07/30
    Zach Oliva truly understands commitment and dedication to growing something you believe in. He practices active recommitting to stay on goal. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is... Well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [Oliva Gibbs Ad] Rick: Told you, Brian. Brian: Told me what? Rick: This is part two of last week's episode. Brian: Oh yeah. And it was getting good. Rick: If you missed it, go back and listen to part one first. Take it away, fellas. Stephen Semple: Hey, it's Stephen Semple here, and as the guys just alluded to, this is part two of an amazing podcast on Oliva Gibbs energy law. And not to give too much away, in case you don't want to go back and listen to the first episode, although I think you should. Oliva Gibbs basically in about a 15-year period of time, went from three lawyers to now there are six offices and 60 people. And in this podcast, we are going to go down some really interesting rabbit holes. This has turned out to be one of my favorite podcasts, and I know you're going to enjoy it. Zach Oliva: So I think probably for the five years before COVID, I would take these trips and it would be called a think week or weekend or whatever, and I would get a flip phone and I would go to a cabin in rural Texas. Stephen Semple: Well, you just dated yourself there. You got a flip phone. Zach Oliva: Yeah, I still have a flip phone. I have a flip phone. I use a flip phone every weekend. I've been using a flip phone every weekend for seven years. I would use my flip phone and I would go on these trips and I would take my dog and just hang out at this cabin. I would read a bunch of books about business strategy or investing or whatever, and I would think through issues. And I had really good ideas that would come up during those think weeks. And I think that where I failed in a lot of those was I would come back and I would try and implement those ideas completely on my own. And so I didn't know yet the importance of getting buy-in from the team and all that stuff. And so it caused actually a lot of frustration. The great thing about Strategic Coach is now I have think weeks all the time because I just have free days where I'm taking time off. But I still use a flip phone every weekend since probably the last six or seven years. It's amazing. Stephen Semple: So one of the things I wanted to ask you about, because it's really easy to say the whole thing of, "Okay, I'm going to go and I'm going to hire some professionals, I'm going to hire some experts, but not everybody has success doing that and for a bunch of reasons." And you've had great success doing it. So if you are going to give somebody advice saying, "Look, you're going to grow your business, go out and hire some experts that are great at helping grow the business." What advice would you have for folks in terms of, I guess, finding, selecting, and working with those professionals so that they have the type of success that you and Brad have had? Zach Oliva: I think where I've seen people fail and hiring things like advisors or coaches or things like that is they don't understand the nature of commitment. And so when a few years ago I worked with an awesome performance coach named Christopher Doris, and he coaches professional golfers, NFL players, entrepreneurs, stuff like that. And his big thing is what does all in look like here? And why would you do anything if you're not all in? And Stephen, do you know what the nature of commitment is? Stephen Semple: Well,
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    24 分
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