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The Evolution of B2B Content & Lead Gen in 2025

The Evolution of B2B Content & Lead Gen in 2025

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What does it take to build a thriving B2B growth agency?

In episode 12 of The A/B Test Podcast, Melissa Goodwin and Steve Schmidt share lessons learned from two years of running Magnetic. From the evolution of content-led selling to the role of automation and direct outreach, they reveal what’s working now in B2B sales, marketing, and lead generation.

🎧 Tune in to hear:
✔️ The biggest shifts in B2B marketing over the last two years
✔️ What founders and sales leaders must focus on in 2024
✔️ How to balance organic content, automation, and outreach
✔️ Common mistakes that are holding businesses back

Don’t miss this candid conversation on B2B growth! 🚀

#B2BMarketing #LeadGeneration #ContentMarketing #BusinessGrowth #MarketingStrategy #SalesTips

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