Phil Heness of Edward Jones is an experienced and thoughtful Financial Expert with years of experience and solid street cred. Listen to this in depth (1+ hour!) conversation with Jo and John on the big questions and the even bigger concerns a business owner/founder needs to be acting on.

While you as a business owner looking to sell have your own set of worries and concerns, the view from the buyer's side can be quite different. Appropriately so, as there a many different "types" of buyers, and your business make not be exactly what they crave. All good, as Jo and John go deep on poking into this darkened corner. Enjoy and pass the word! #exitplanning #exitstrategy #sellingyourbusiness

The Balance Sheet, The Income/P&L Statement, and The Cash Flow Statement. The Big Three. John and Jo go deep on why these reports, most importantly the data contained within, can be the difference between a successful business sale and bitter disappointment. Take the time to hear what the team is laying down here! #exitplanning #exitstartegy #sellingyourbusiness

Jo and John pull back the curtain on the less discussed, perhaps more painful paths to exiting your company. Nobody likes bad surprises! Keep yourself well informed and in the know. #exitplanning #exitstrategy #sellingyourbusiness

This is truly an eye-opening (strap your self in!) conversation between Jo and John on the distance betwixt Hopes/Dreams?Expectations and Reality. Unless an owner does the serious work of determing "Total Exit Value", they run the risk of bitter disappointment at best and financial ruin at worst. Must listen! #exitstrategy #exitplanning #sellingyourbusiness

In addition to all of the Finance, Personnel, and Legal issues associated with exit planning and selling a business, you can't deny the human factors. Specifically the emotions that surround this undertaking. Jo and John have a far ranging conversation about those "feelies" that many of us deny, or at best, ignore.

Jo and John ask the 10 important questions all small and medium size owners need to have answered. Some of them are the hard technical items, some of them are as soft and human as it gets! #exitstrategy #exitplanning

Jo and John go deep on the benefits of being surrounded by a network of diverse business perspectives. It is truly the secret ingredient of the Exit Engine Marketplace of Ideas! Start as a newbie, end up as a mentor! #exitstrategy #exitplanning