The fundamentals of great marketing haven’t changed — we’re still in the business of connecting valuable solutions with the right audiences. What’s evolved is how those audiences discover, evaluate, and choose those solutions.

2025’s most successful marketing leaders won’t be those who chase every new platform or AI tool. They’ll be the ones who understand that experience-driven content, strategic authority building, and genuine audience engagement work together to create visibility across all channels.

The question isn’t whether to adapt your content strategy — it’s how quickly you can position your brand to capitalise on these opportunities while your competitors are still trying to figure out what’s changed.

In this episode, Tim talks about:

• How content must demonstrate genuine E-E-A-T (Experience, Expertise, Authoritativeness, Trust) to stand out in 2025
• Why interactive content is becoming crucial for engagement and conversion
• Why multi-platform search optimisation is now essential, beyond just Google
• Which AI tools are becoming significant content discovery channels
• Why author expertise and demonstrated experience are key ranking factors

I saw SEO change more in 2024 than I ever expected, and in 2025 it’s going to be even bigger.Google might still have 8.5 billion daily searches, but OpenAI’s ChatGPT is catching up quickly with 1 billion daily messages (January 2025).Not only is Google facing a wave of new platforms — it’s also contending with agentic AI, where your audience isn’t even doing the searching themselves anymore.If marketers keep relying on the old approach of just ticking SEO boxes, businesses will vanish beneath the surge.In this video, I dig into:1. Why AI tools like ChatGPT and Perplexity are swallowing the top-of-funnel searches that used to be Google’s2. How agentic AI is becoming a “search assistant,” meaning I need to optimise for machines as well as humans3. Why zero-click search is escalating (and how to keep my brand visible when users don’t even click)4. What’s changed in content production — everyone’s publishing more than ever — and how I can ensure my pages shineAbove all, I’ve realised this next era of AI-driven search demands that marketers adapt swiftly.It’s not just about chasing higher Google positions; it’s about staying relevant wherever people — or their digital assistants — hunt for answers.If you're prepared to take on these changes, your brand will thrive, even as the gap between Google and AI engines keeps shrinking.

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Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

⁠⁠https://exposureninja.com/podcast/346/⁠⁠

Watch this on YouTube instead:

https://exposure.ninja/seo-in-2025⁠

Listen to these episodes next:

Copy This IMPACTFUL Brand Marketing Strategy in 2025

⁠https://exposureninja.com/podcast/extra-048/⁠

COPY Hims’ $60M/Month Marketing Strategy

⁠⁠https://exposureninja.com/podcast/344/⁠

The Best SEO Strategies for 2025

⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠⁠⁠⁠⁠

*Disclaimer: Exposure Ninja may get a commission, should you decide to make a purchase, through the marked links above, at no cost to you

The following is a BONUS EPISODE recorded by the Exposure Ninja team.
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To hit your ambitious marketing goals this year you'll need to have three things perfected:
- Your branding
- Your positioning
- Your marketing
With consumer expectations constantly evolving, AI tools eating into Google's share of search, and social platforms becoming many people's natural go-to search engines, broadcasting your message in the right places (and ways) is key.
In this episode, Exposure Ninja's Charlie Marchant (CEO) and Dale Davies (Head of Marketing) discuss:
1. How to perfect your positioning
2. How to cut through the noise
3. How to reach your audience at the right time
Get the show notes:
⁠⁠https://exposureninja.com/podcast/extra-048/⁠
Listen to the entire marketing strategies series:
⁠https://exposure.ninja/strategies-2025⁠
Listen to these episodes next:
Copy This PERFECT Digital Marketing Strategy in 2025
https://exposureninja.com/podcast/extra-047/
⁠
The Best Digital Marketing Strategies for 2025
⁠https://exposureninja.com/podcast/338/
How to Get To the Top of Google in 2025
https://exposureninja.com/podcast/345/