Discover how to maximise customer loyalty and boost profitability with expert insights from Sam Panzer, Director of Industry Strategy at Talon.One.

In the latest episode of The FODcast, Sam shares his career journey from retail marketing to industry strategy, offering actionable advice on how brands can leverage loyalty programmes, gamification, and personalised offers to transform customer retention.

Sam explains how even modest loyalty rewards can significantly enhance retention without eroding profits, unlike traditional discounts. With convenience-driven competitors like Amazon, emotionally engaging loyalty programmes are now more vital than ever. This episode explores how brands can elevate their loyalty strategies using technological advancements, creating seamless and impactful retail experiences.

We also dive into the power of gamification as a tool for boosting customer engagement. Sam highlights techniques like gift-with-purchase incentives and product bundling—successfully used by brands like Lego—that create value while protecting profitability.

The episode wraps up with a look at data-driven loyalty strategies, discussing the importance of integrating customer data, session behaviour, and item data to tailor promotions more effectively.

Packed with valuable insights and practical tips, this episode is a must-listen for brands looking to refine their loyalty programmes and stay ahead in a competitive market.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Unlock the secrets of successful digital transformation and discover how fractional technology leadership is reshaping mid-market businesses.

Join Simon Lascelles, Managing Partner of Business Technology Leaders, for an insightful conversation on the growing popularity of fractional CTO/CIO roles.

In our latest chat for The FODcast, Simon helps to unpack the market forces driving this trend—from skilled labour shortages to the cost-saving benefits of moving away from full-time hires.

We delve into the key considerations for deciding between fractional and full-time technology leadership and learn how this model could propel digital commerce initiatives forward.

We’ll also tackle the current state of AI, debunking myths and showcasing its potential for intelligent automation and data-driven decision-making.

Don't miss this opportunity to gain strategic insights into fractional hiring and its role in driving digital transformation and sustainable growth.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

What are the secrets to revolutionising digital commerce in today’s fast-paced retail landscape?

In Episode 5 of the current season of the FODcast, we welcome Simon Suarez, Director of Enterprise Architecture at AbsoluteLabs, who shares his extensive insights into omni-channel strategies and customer engagement.

With decades of experience spanning luxury retail brands including Gucci, Stella McCartney, and Sweaty Betty, Simon discusses how brands have shifted from isolated operations to a customer-focused approach. He reveals how the pandemic helped to transform physical stores into omni-fulfillment centres and highlights the impressive success of brands such as John Lewis in creating a seamless customer experience.

Join us as we explore the future of retail engagement and the vital role of techno-functional leaders in driving business growth. Discover the transition from a project-to-product mindset and how agile organisations are adapting to consumer preferences.

In our chat with Simon, we also discuss the importance of a personalised service through clienteling and balancing diverse customer needs within a store environment - and where cutting-edge trends in AI, mobile integration, and gamification also have their part to play.

This episode is packed with valuable insights into the ever-evolving retail industry and covers a wide range of topics, from innovative strategies to actionable advice for those working in, around, and for retail businesses. One not to be missed.

#RetailTech #DigitalTransformation #AbsoluteLabs #TheFODcast #DigitalCommerce #RetailInnovation

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/