Bianca D’Alessio is no stranger to high stakes and high standards. As the star of HBO Max’s Selling the Hamptons, New York’s top-ranked real estate broker, and founder of one of the nation’s most successful brokerage teams, she oversees a jaw-dropping $10 billion portfolio. But in her new book, Mastering Intentions: 10 Practices to Amplify Power and Lead with Lasting Impact, Bianca reveals that real success is about becoming the kind of person who can thrive, lead, and inspire through any season.

In this candid conversation, Bianca shares the powerful shift to leading with intentions and focusing on who you want to become, not just what you want to achieve.

She dives into her concept of “teamship,” the art of co-creating life with the companions who shape our journey, and opens up about the transformative role of authenticity and gratitude in her career and personal growth. From reality TV vulnerability to business resilience, Bianca’s story is a masterclass in building a life with depth, purpose, and staying power.

Connect with Bianca:

Instagram: https://www.instagram.com/biancadalessio/#

Website: biancadalessio.com

In this episode, we dig into the grassroots world of "rock bag marketing." Yes, literally dropping a rock and a business card in a plastic bag on someone's driveway. Peter unpacks the bold, low-budget tactic and explores whether its shock value outweighs the brand risks.

But the story doesn't stop there. Tune in for a smarter, classier alternative: door hanger marketing. Learn how high-quality, hyperlocal, and trackable print pieces, combined with branded vehicles and boots-on-the-ground hustle, can drive real results without the littering or the side-eye from your HOA. If you’re a local business looking to grow, this one's for you.

In part two of Don’t Be Afraid of the Numbers, Peter and Emily break down Customer Lifetime Value (LTV)—the essential metric that shows what your customers are really worth over the long haul. From calculating LTV step-by-step to using it as a compass for sustainable growth, they turn intimidating math into strategic insight you can actually use.

Packed with real-world examples—from HVAC tune-up packages to auto shop loyalty perks—you’ll learn how smart businesses increase lifetime value without overspending. Plus, discover how LTV ties back to Customer Acquisition Cost (CAC) and why tracking both is critical to building a healthy, profitable business. If you’re ready to market smarter and grow with intention, this episode is your must-listen field guide.