『The Fuel Podcast』のカバーアート

The Fuel Podcast

The Fuel Podcast

著者： Keith Smith
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 Welcome to The Fuel Podcast, your ultimate guide to understanding the captivating world of creative marketing and how agencies manage to drive growth. Hosted by Keith Smith, a seasoned creative agency new business leader, this podcast aims to unravel the mysteries behind the success of creative agencies worldwide. From crafting memorable brands to forming efficient teams and attracting clients, we dive deep into the art of creative marketing. We explore the essence of creativity in the realm of marketing. How do creative agencies spark innovative ideas that captivate audiences? We delve into the environment that allows wild and imaginative creative directors to summon their muses and generate ideas that stand the test of time. Keywords: creativity, innovation, marketing ideas, imaginative, creative directors. What makes a brand unforgettable? We examine the power of a single great idea and its potential to leave a lasting impact. We dissect the elements that contribute to the memorability of brands, exploring taglines, jingles, and social media campaigns that become cultural phenomena. Keywords: memorable brands, impactful ideas, taglines, jingles, cultural phenomena. Behind every successful creative agency lies a cohesive team. We delve into the dynamics of how diverse talents and skills come together to form an efficient unit. We uncover the secrets of team collaboration, communication, and synergy that drive creative agencies forward. Keywords: team dynamics, efficient collaboration, diverse talents, communication. Clients are the lifeblood of any agency. What attracts clients to creative agencies and how can agencies can foster lasting relationships? We explore the art of effective client acquisition, networking, and showcasing a unique value proposition that resonates with clients. Keywords: attracting clients, client acquisition, relationship building, value proposition. The creative marketing landscape has evolved over the decades. We draw parallels between the golden era of the 1970s, 80s, and 90s and today's digital age. How has the process of creativity, client engagement, and marketing changed? We reflect on the past and glimpse into the future. Keywords: evolving landscape, creative marketing, digital age, past vs. present. Join us as we interview legendary figures from the advertising world on both sides of the Atlantic Ocean. These industry pioneers share their insights, experiences, and perspectives on the evolution of creative marketing. We tap into their wisdom to uncover the timeless principles of successful agencies. Keywords: industry pioneers, advertising legends, insights, experiences, creative marketing. Our journey takes a deeper dive into pressing industry topics. From Diversity & Equality and Inclusion to Greenwashing, Corporate and Social Responsibility, Remote and Flexible Working, and the impact of Artificial Intelligence, we explore the critical issues that shape the future of creative marketing. Keywords: Diversity & Equality, Greenwashing, Corporate Responsibility, Remote Working, Artificial Intelligence. The Fuel Podcast is your passport to a world of creativity, growth, and innovation in the realm of creative marketing. Join us as we uncover the secrets behind the success of creative agencies, one episode at a time. Whether you're an industry professional, marketer, or simply curious about the world of advertising, this podcast promises insights, inspiration, and a deeper understanding of the art of creative marketing. Tune in, learn, and fuel your passion for creativity. hPekzt8ilUQXcs5FrlgPCopyright Orchard Consultancy Inc マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Richard Robinson: The Game Changer

    Richard Robinson: The Game Changer
    2025/05/05
    When is your dream client going to hold a pitch? Richard Robinson, Executive Director of Ingenuity+ and one of the ten most influential Leaders in Digital & Tech is here to help us understand how to navigate the incredibly complex marketing, advertising, digital and PR agency landscape. It’s a science - and science needs facts. Richard Robinson knows pretty much everything there is to know about the science of agency pitches and the ebb and flow of the factors that influence them. The Ingenuity+ Pitch Predictor research will help you and your agency understand all the moving parts that are going to help you put a point on your new business. What is a pitch? Understand what clients define it as and how agencies view them. How to build a pitch process for the 21stCentury. The value of chemistry and the investment needed, how to allocate marketing spend and creative budgets. The independent agency scene and how to break the holdco domination. The two ingredients you need to pitch against the big agencies. How much does it cost to pitch? The top 3 comms disciplines being pitches in the next 6 months. Are there still ‘Big Swing’ adverts? The value of operational discipline in agencies. Bad briefs & confessions of an advertising expert Links: Richard's LinkedIn profile here: https://www.linkedin.com/in/rprobinson/ Ingenuity+ web site https://ingenuitylondon.com/for-brands The Tennent's Lager wall of fame https://www.tennents.com/us/heritage/our-story Our new theme tune! Musician Andy Farmer's Spotify page here: https://open.spotify.com/artist/2ynC1enfcKUTRzfh7bcVdW?si=E9KdueGxSYmhYx9valpsvw Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 23 分
  • Hannah Springett: HLabs - What's the Story?

    Hannah Springett: HLabs - What's the Story?
    2025/04/21
    Web design using no code software. Learn how to make your digital brand campaigns sing, soar and smash by listening to the wisdom of Hannah Springett – founder and CEO of HLabs – a trailblazing no code design studio that counts some of the world’s biggest companies as its clients. No code is what it sounds like, it uses visual interfaces to replace lines of code, meaning that the aesthetics take priority over the function. In this show, Hannah explains her strategy for lightweight marketing ideation for publishers and how to bring the subscription model into the 21st century using her proven methods. Find out why constant innovation is critical and why over-servicing clients works for client retention. Hannah explains the difference between luck and opportunity and how to network for new business. HLabs is proud to have a diverse, remote-working team and Hannah explains how this can work in today’s agency world. We hear about how to avoid death by PowerPoint and get some great tips for pitch decks, using visuals. Show notes Some examples of HLabs' no code work: Agency Example (Brand & Website): Plastic Pictures https://www.plasticpictures.tv/ Publisher Example - RedBulletin Magazine (Webby Winner): https://redbull-trinity008.netlify.app/rbop-trinity-rodman/index.html Branded Content / Advertorial Example (Illustration & Animation): Wired x Microsoft https://www.wired.com/sponsored/story/empowering-ai-innovation-with-data/ Brand Example (Editorial, Illustration, Design & Build) - 11th Hour Racing's Composting Guide https://composting.hlabs.co.uk/ Hannah's LinkedIn profile here: https://www.linkedin.com/in/hannahspringett/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 9 分
  • The Survival Guide for Noligarchs: How the wheels came off at Tesla

    The Survival Guide for Noligarchs: How the wheels came off at Tesla
    2025/04/06
    Can the world’s richest man - Elon Musk, get away with treating the US government like a startup, throwing out Nazi salutes and behaving like the citizens of the world are under-performing employees in one of his companies, with no damage to the Tesla brand? How much damage can one man cause for his shareholders and does he really care? Rachel Konrad, Esben Pedersen and Craig Davis were all early employees in Musk’s fledgling Tesla business. They knew him in the early days, before most of us got to know him. So has he always been the computer game end-of-level boss we all know now? Is there a charming side to Elon, or is he a 21st century Bond villain through and through? How much hurt can moving fast and breaking politics cause to his companies and does he really care? Three experts give their opinions on what he was like, how he won them over, and how he’s screwed us all over and made Tesla one of the most toxic brands in the world. Most importantly – they suggest how Elon can get things back on track. This is an incredibly revealing show that everyone who defends the man should listen to. It’s got all the facts you need to make a sound judgement on whether they were really Nazi salutes, whether he’s hell-bent on efficiency or self-enrichment and most importantly whether he has ours or his own best interests at heart. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 28 分

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