Welcome to eCommerce Fastlane. Today, our guest is Vikram Anreddy, is the Co-Founder and Co-CEO of Vimmi.

In this episode, we dive deep into the world of shoppable videos and how they’re changing online shopping. You’ll learn how adding clickable buttons and live chat features to videos can boost sales and keep customers coming back. The numbers are impressive – the live shopping market is set to hit $500 billion worldwide in 2024, making this a huge opportunity for brands.

Eitan breaks down exactly how to run successful live shopping events, from building buzz before the event to keeping viewers engaged with games and chat during the show. He also shares smart tips for following up after events to maximize sales.

We explore how to make the most of short videos on TikTok and Instagram, platforms that are becoming essential for ecommerce success. Plus, you’ll discover how Vimmi’s smart AI technology helps connect your product information across different selling channels, making it easier to manage your online store.

Whether you’re just starting with video marketing or looking to improve your current strategy, this episode is packed with practical advice you can use right away. We cover everything from working with influencers to creating videos that convert at every stage of your marketing funnel.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.