The Future of Performance Marketing: Authentic Relationships Over Algorithms | Tye DeGrange
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The Future of Performance Marketing: Authentic Relationships Over Algorithms | Tye DeGrange
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In this episode of the Marketing Boost Solutions Podcast, Captain Marco sits down with growth strategist and affiliate marketing powerhouse Tye DeGrange, Founder & CEO of Round Barn Labs. With two decades of experience leading performance marketing for brands like Atlassian, Grammarly, and LiveNation, Tye unpacks what it takes to create lasting impact through affiliate, influencer, and partner-driven growth. He’s not just about the metrics, Tye champions real relationships, meaningful alignment, and the power of trust to drive revenue without sacrificing brand integrity.
We explore how forward-thinking B2B and consumer tech brands are connecting with credible voices to accelerate engagement and uncover untapped revenue streams. Tye shares tactical insights on building high-performing partner ecosystems, measuring what matters, and standing out in a saturated market. If you're serious about sustainable marketing strategies and building partnerships that last, this episode is a masterclass in growth rooted in trust and authenticity.
Connect with Tye below
Website: https://www.roundbarnlabs.com/
LinkedIn: https://www.linkedin.com/in/tyedegrange/
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