This week Pippa Short talks to Richard Springham, founder and CEO of Skittle Media, to discuss the launch of Solli, a website focused on the global pharmaceutical media industry.

The mission of Solli is to consolidate, educate, and elevate the industry to better serve healthcare professionals and patients.

We discuss

• The impact of AI on the industry, including personalisation of content and changes in search behaviour.
• The trend of more informed patients and the importance of verifying health creators on platforms like YouTube.
• The need for the industry to adapt to evolving digital trends and collaborate to ensure accurate and relevant information is accessible to healthcare professionals and patients.

Today we're delighted to be joined by Abbas Kanani, Founder and MD of Chemist Click - and also Quincy - the digital prescribing platform.

We explore all of the golden opportunities available for both patients and prescribing doctors, that Abbas and his team are trying to solve. Helping to streamline the traditional (archaic?) practice of private medicine prescribing.

Join Medico marketing director, Louis Meletiou, as he welcomes Abbas as we cover the following topics:

• How Quincy aims to replace written prescriptions and streamlines the prescription fulfilment process.
• How the platform can enhance the value provided to patients and reduces time spent on admin for doctors
• Opportunities to increase revenue for private clinics and improve patient engagement and transparency in the prescription process.
• How software like this can be easily integrated into existing tech stacks and offers transparent pricing for patients.

If you're an individual clinician, or a decision maker in a private clinic or hospital, you won't want to miss this episode

Find Abbas and the team at quincy.health

Today we're delighted to be joined by Michelle Riddalls, PAGB CEO. In this insightful interview, we dive into the world of self-care and the crucial role of the consumer healthcare industry in empowering people to take control of their health. 🩺💪

Join Medico marketing director, Louis Meletiou, and Strategic Engagement Lead, Pippa Short as they welcome Michelle who shares her expertise on:

• PAGB's mission to empower self-care through supporting self-regulation and shaping policy
• The immense potential of self-care in alleviating pressure on the NHS
• Strategies for increasing awareness and education around self-treatable conditions
• The importance of reclassifying medicines from prescription-only to over-the-counter to widen access
• Fostering an attractive regulatory environment for innovation in the OTC sector>

Michelle also discusses the economic impact of OTC products, the role of trusted information sources in combating misinformation, and the collaborative efforts between PAGB and various stakeholders to advance self-care in the UK.

Whether you're a healthcare professional, policymaker, or simply interested in taking control of your health, this episode offers valuable insights into the future of self-care. 🌟

PAGB Manifesto
PAGB General Election ToolKit

https://www.pagb.co.uk/ https://www.medicodigital.co.uk/

In this eye-opening episode, we delve into the complex world of advertising regulations for prescription-only medicines and the challenges faced by online pharmacies, telehealth providers, and healthcare marketers.

Louis is joined by our guest, James Walmsley, Managing Director of AdverCheck, shares his expertise on:

• The regulatory landscape and the roles of the MHRA, PAGB, ABPI, and ASA in overseeing advertising practices
• The grey areas in current guidance and how they may be confusing for some online companies
• The potential risks to patient safety when consultations become more like e-commerce transactions
• The impact of these practices on consumer healthcare companies and the future of prescription-to-OTC switches
• James also discusses the importance of striking a balance between improving access to healthcare and maintaining compliant and safe practices, and offers advice for pharmacies and pharmacists navigating this complex landscape.

Whether you're a healthcare professional, marketer, or simply interested in the future of online healthcare, this episode is a must-listen. 🩺💻🧐

https://www.medicodigital.co.uk/

Season 2 Episode 1 of the Healthcare Leaders Podcast. Host Ollie Capel (https://www.linkedin.com/in/oliver-capel/), Managing Director and Founder of Medico Digital, is joined by Zach Duenow (https://www.linkedin.com/in/zachduenow/), former Director of Brand Building for Haleon.

They explore the rise of AI in healthcare communications, discussing its potential to revolutionize patient engagement while emphasising the importance of maintaining a human connection.

Show notes

(00:39) Zach's experience with AI at Haleon and his new venture, Muse, which focuses on story-based strategy

(07:56) The importance of using AI for augmentation rather than automation in healthcare communications

(15:50) Examples of AI being used effectively in diagnostics and the challenge of bringing humanity to healthcare marketing

(27:47) The potential for AI to enhance personalization in healthcare communications and support mental health

(37:52) Future possibilities and challenges of adopting AI within life science organisations

Join Ollie Capel and Zach Duenow as they dive into the fascinating world of AI in healthcare communications.

Discover how AI can be leveraged to create meaningful connections with patients and healthcare professionals while navigating the challenges of adoption within the industry.

Don't miss this insightful discussion on the Healthcare Leaders Podcast!

https://www.medicodigital.co.uk/

Summary:

In this episode, Lizz is joined by Inara Sihat, heads of the Account Manager team at Medico Digital.

They get down to the nitty-gritty of agency-client relationships in healthcare and pharma, exploring what makes them tick, where things can go wrong and how clients can get most bang for their buck when working with agencies.

Including:

• Different strokes for different folks: Clients and agencies come in all shapes and sizes - We explore how to adapt the approach to make each unique partnership work.
• Why settle for meh? It's time to address the elephant in the room – why do clients stick with agencies who aren't delivering? We delve into the psychology of sticking with a bad deal and offer tips for clients who are struggling with a lacklustre agency partner.
• Dream clients: We unpick what client attributes help to build strong, successful client-agency relationships (spoiler alert: it includes having some difficult conversations!)
• Mastering the craft: Lizz and Inara map out what separates an amazing Account Manager from a just-ok one, and what we look for when building out our Account Manager team at Medico Digital.

For more information about Medico Digital, visit us at www.medicodigital.co.uk or follow us on LinkedIn: https://www.linkedin.com/company/medico-digital/

In our latest episode, we dive into the science of simplicity and how it can help you supercharge your health and pharma marketing efforts.

We first gave this talk at the Healthcare & Pharma Comms & Reputation Conference in London in November, and have since had a ton of requests for a sharable version - so here goes!

During this episode, we discuss:

• The power of simplicity in healthcare and pharma marketing
• The impact of complexity and information overload in the digital age (including why complexity is a health equity issue)
• The historical and linguistic factors that contribute to complexity
• The importance of clear and relatable messaging

We share practical tips for making your marketing campaigns more memorable, and tried-and-tested techniques to create content that connects with your audience (and builds trust to boot!)

Not sure if it's worth simplifying your brand? Tune in to the full episode to find out why you can't afford not to...

Don't forget to like, subscribe, and share with your network! 🎧✨