The Journey to Health and Wellness Entrepreneurship with David and Danielle

In this episode, David and Danielle Stanton, founders of Fuel Forever, recount their personal health journeys and the creation of their nutraceutical business. They navigate through the challenges and triumphs of starting a venture in the health and wellness industry, detailing their product development strategies and methods for educating the public on maintaining a healthy lifestyle. Key discussions revolve around the significance of sleep, mental health, individualized fitness routines, and the advantages of their distinctive collagen bars and fast-acting supplements.

00:00 Introduction to Our Health Journey

00:54 Starting a Health and Wellness Business

01:29 Podcast Interview Begins

01:47 Discussing Health and Wellness

05:06 Navigating the Supplement Market

06:19 Formulating Gut-Friendly Products

07:47 Personalized Health Approaches

12:05 Entrepreneurial Challenges and Successes

16:34 Funding and Learning the Business

21:28 Advice for Aspiring Entrepreneurs

28:50 The Importance of Sleep

39:53 The Benefits of Essential Amino Acids

40:16 Creatine: A No-Brainer Supplement

41:09 Pre-Workouts and Fasting Products

41:51 Mental Health and Cognitive Benefits of Supplements

46:48 Daily Routines and Fitness Rituals

48:39 Healthy Lifestyle and Family Balance

49:27 The Importance of Walking and Simple Fitness Goals

52:15 Coffee Rituals and Preferences

56:32 Workout Routines and Adaptations

01:07:24 Creating Healthy and Delicious Protein Bars

01:12:39 Where to Find Fuel Forever Products

01:13:07 Conclusion and Future Plans

It is an amazing time to be alive. We have more modern conveniences than the wealthiest person on Earth could have imagined just thirty years ago.

We have an abundance of food, climate-controlled air, and flavors that surpass our wildest dreams.

However, there is one downside. This life of comfort and convenience is detrimental to our health. We are more obese, metabolically unhealthy, and miserable than we have any right to be. Dr. Gus Vickery, M.D., has written a book to illustrate the path out of "Comforville."

In this episode, Gus and I discuss what inspired him to write a book that offers a path out of this perilous life of extreme comfort.

Escaping Comfortville: Dr. Gus Vickery's Guide to Health in the Modern World

In this episode of The Healthy CEO, Dr. Gus Vickery introduces his new book, 'Escape from Comfortville.' The book, inspired by his successful 'Authentic Health,' explores how modern comforts have negatively impacted health. Dr. Vickery shares his motivation behind writing the book and details its central themes, including nutrition, physical activity, sleep, breath, and stress management.

He emphasizes the importance of creating healthier environments and fostering supportive communities. The book is presented as a compelling story aimed at simplifying health principles to make them accessible and impactful for a wide audience.

00:00 Introduction: The Embarrassment of Promoting a Book

01:00 Welcome Back to the Healthy CEO

01:27 Discussing the New Book and Its Principles

01:54 Book Recommendation: The Art of Resilience

04:34 The Journey of Writing Authentic Health

15:21 The Evolution of Health Principles

21:51 The Story of Comfortville

27:42 The Grueling Kenyan Rite of Passage

29:33 Mental Toughness and Overcoming Obstacles

29:55 The Value of Stress and Training

30:27 The Comfort Crisis and Its Impact

31:34 Inspiration to Pursue Health

33:59 The Importance of Basic Health Fundamentals

39:12 Introducing Authentic Health's Supplement Line

39:52 The Essential Nutrients: F1, F2, and F3

44:37 The Role of Essential Amino Acids

50:00 The Book: Escape from Comfortville

54:48 Final Thoughts and Call to Action

I know protein shakes are synonymous with "Bro Science" but the simple fact is, they are incredibly useful. In fact, Dr. Troy has yet to find a downside to a good nutrient rich protein shake.

That's why we are dedicating and entire episode to the protein shake. That's right "Bro-cephus" we're going all in on the "Bro-tein" baby. So sit back and enjoy the smoothie texture of this episode of The Healthy CEO.

Optimal Nutrition: Crafting the Perfect Protein Shake

In this episode of The Healthy CEO Podcast, Dr. Troy Jackson and host Jason Wright delve into the benefits and simplicity of creating nutrient-dense protein shakes. They discuss ingredient selection, including the pros and cons of whey versus plant-based protein powders, the use of fruits, vegetables, fats, and fiber, and share their personal recipes. Additionally, they explore the differences between smoothies and juices and the practical advantages of incorporating protein shakes into one’s diet for improved health and body composition.

Jason's "Green Monster" Shake

2 servings of Standard Gold Whey Double Chocolate Protein Powder

2 Cups of non sweetened vanilla or plain almond milk

1 scoop of your choice of powdered greens

1 cup frozen spinach

1 cup frozen blue berries

1 serving 5g creatine

1 serving vital proteins collagen

1 tbs extra virgin olive oil

1 serving chlorella powder

1 tbs organic cacao powder

Dr. Troy Sample smoothie recipe:

-3/4 cup of water or unsweetened almond or soy milk

-1/2 cup of Keifer or plain greek yogurt (remove if calories is a concern)

-1 scoop of protein powder

-1 scoop of creatine

-1 cup of frozen mixed berries

-1/2 banana (fresh or frozen)

-5-6 small leaves or 2 large leaf of kale (or a handful of spinach)

-1/4 cup of frozen riced cauliflower

-1/3-1/2 cup of black beans (if using chocolate protein powder) or white beans/chickpeas (if using vanilla protein powder) -- trust me!

-2 tbsp of...

In this episode of the Healthy CEO Podcast, hosted by Jason Wright and Dr. Troy Jackson and sponsored by Authentic Health Partners, the focus is on the critical aspects of cardiovascular health, specifically endothelial health.

Dr. Troy and Jason discuss the importance of small habit changes, the benefits of incremental improvements in diet and exercise, and the role of supplements like green seaweed extract and antioxidants. They explore the potential need for medications such as statins and metformin in certain cases and emphasize personalized health interventions amidst modern environmental challenges. The conversation underscores the significance of antioxidants, polyphenols, dietary nitrates, and fiber, while warning against the overconsumption of saturated fats. Practical advice, real-life examples, and personal anecdotes provide listeners with actionable strategies to enhance their cardiovascular health.

00:00 Starting Small: The Key to Habit Change

00:42 Welcome to the Healthy CEO Podcast

01:11 The Silent Killer: Cardiovascular Health

02:41 Understanding Endothelial Health

04:04 Proactive Steps for Better Health

04:52 Recap of Part One: Setting the Stage

09:24 Dietary Patterns for Heart Health

11:50 The Importance of Fruits and Vegetables

13:56 Debunking Myths About Fruits and Fructose

25:04 The Role of Fat in Cardiovascular Health

35:55 The Benefits of Extra Virgin Olive Oil

41:16 The Importance of Fiber

49:44 Smoothie Hacks and Bone Broth Benefits

50:35 The Power of Exercise

52:16 Understanding Zone Training

55:28 Encouragement and Long-Term Health Goals

01:07:00 Supplements for Endothelial Health

01:20:50 The Role of Medications

01:28:02 Final Thoughts and Encouragement

Unlocking Nutritional Power: Protecting Health in a Toxic World

In this episode, Dr. Gus Vickery and Jason highlight the crucial role of optimizing nutrient availability to combat the detrimental effects of modern environmental toxicity on cellular health and overall well-being. They emphasize comprehensive blood testing to uncover common deficiencies such as vitamin B12, folate, magnesium, omega-3s, and CoQ10. The conversation extends to the impact of diet and environmental factors on nutrient absorption and health. Through their discussion, they introduce Authentic Health Partners' nutraceutical solutions as effective measures to fill nutritional gaps. Listeners will gain insights on the interconnectedness of nutrient sufficiency, toxic exposure, gut health, and the benefits of targeted supplements. Additionally, the episode addresses the limitations of traditional medical training in nutrition and advocates for a foundational approach to health before exploring advanced treatments, concluding with the cost-effectiveness and accessibility plans for these supplementation solutions.

00:00 Introduction to Nutrient Optimization

00:06 Clinical Practice Insights

04:42 Common Nutrient Deficiencies

07:10 The Role of Supplementation

10:41 Challenges in Nutrient Absorption

11:54 Environmental and Lifestyle Factors

17:23 Gut Health and Nutrient Sufficiency

21:38 Formulating Essential Nutrients

33:15 Practical Applications and Case Studies

45:45 Understanding the Limitations of Primary Care

46:19 Precision Health Programs and Health Coaching

47:03 The Importance of Comprehensive Health Reports

50:02 Nutrient Deficiencies and Their Impact

51:29 The Role of Fulvic and Humic Compounds

55:29 Detailed Nutrient Analysis

01:01:41 The Benefits of Proper Supplementation

01:12:01 Challenges in Medical Training and Practice

01:19:40 Closing Thoughts and Future Directions

In this episode, we tackle the unrealistic expectations set by Hollywood and how striving to look like on-screen actors, such as Daniel Craig in Casino Royale, can be both unhealthy and unproductive. While it's tempting to aim for the chiselled physique and flawless appearance we see in movies, it's important to remember that these portrayals are often the result of intense training, strict diets, and perfect lighting—things that aren't sustainable or realistic for most of us.

Instead of chasing an idealized image, let's focus on what truly matters: being healthy. We'll discuss practical and attainable ways to improve your fitness and well-being without the pressure of looking like a movie star. Join us as we redefine health and wellness, putting your well-being first and embracing a balanced, realistic approach to fitness.

Remember, your goal should be to feel strong, energized, and confident in your own skin, not to emulate an impossible Hollywood standard. Let's shift our focus from superficial aesthetics to genuine health and happiness.

Studies have shown a strong correlation between VO2 Max and longevity. For instance, research published in the Journal of the American Medical Association indicates that higher levels of cardiorespiratory fitness are associated with lower risks of all-cause mortality. This means that individuals with a higher VO2 Max tend to live longer and have a lower risk of dying from diseases like heart disease, stroke, and even certain cancers.

One landmark study followed over 50,000 adults for more than a decade. The results were compelling—those with the highest VO2 Max levels had a significantly lower risk of death compared to those with the lowest levels. In fact, the study suggested that improving your VO2 Max could be one of the most effective strategies for increasing your lifespan.

Zone 2 Measurements:

Sure! Here are several ways to determine if you are in Zone 2, which is a moderate-intensity exercise zone that helps improve endurance and metabolic health:

Ways to Determine If You Are in Zone 2:

1. Heart Rate Monitoring:

- Heart Rate Range: Zone 2 typically corresponds to 60-70% of your maximum heart rate.

- Calculation: Maximum Heart Rate (MHR) can be roughly estimated using the formula \(220 - \text{age}\). Zone 2 heart rate range would then be \(0.6 \times \text{MHR}\) to \(0.7 \times \text{MHR}\).

2. Talk Test: (My favorite)

- You should be able to carry on a conversation comfortably. If you can speak in full sentences without gasping for air, you’re likely in Zone 2.

3. Perceived Exertion:

- On a scale of 1 to 10, where 1 is very light activity and 10 is maximum effort, Zone 2 should feel like a 3 to 4. You should feel like you are working, but it should be sustainable.

4. Lactate Threshold:

- During Zone 2 exercise, blood lactate levels should be relatively low, typically around 2 mmol/L. This is difficult to measure without specific equipment, but it indicates that you are working at a level where your body can clear lactate as quickly as it produces it.

5. Breathing Pattern:

- Your breathing should be steady and controlled, not labored. You should not feel like you need to pant or breathe heavily.

6. Duration:

- You should be able to maintain Zone 2 intensity for an extended period (typically 30-60 minutes or more) without significant fatigue.

7. Pace Consistency:

- Your pace should feel sustainable and consistent. If you’re running or cycling, you should be able to maintain the same speed for the entire duration of the exercise.

8. Talk-Walk Ratio:

- During a brisk walk or light jog, you should be able to speak a few sentences, breathe, and continue the conversation without too much strain.

By using these methods, you can relatively gauge whether you are exercising in Zone 2, ensuring you get the maximum benefits from your moderate-intensity workouts.

Many people believe because they've reached a certain age physical training is no longer effective.

This is hogwash! A study showed that two groups (one of adults age 80+/- 4years) and one of (adults 40 +/- 4 years) saw the SAME increase in fitness after a 6 week training program.

Here's a link to the study.

Here's the abstract from the study:

Mitochondrial dysfunction is thought to be involved in age-related loss of muscle mass and function (sarcopenia). Since the degree of physical activity is vital for skeletal muscle mitochondrial function and content, the aim of this study was to investigate the effect of 6 weeks of aerobic exercise training and 8 weeks of deconditioning on functional parameters of aerobic capacity and markers of muscle mitochondrial function in elderly compared to young individuals. In 11 healthy, elderly (80 ± 4 years old) and 10 healthy, young (24 ± 3 years old) volunteers, aerobic training improved maximal oxygen consumption rate by 13%, maximal workload by 34%, endurance capacity by 2.4-fold and exercise economy by 12% in the elderly to the same extent as in young individuals. This evidence was accompanied by a similar training-induced increase in muscle citrate synthase (CS) (31%) and mitochondrial complex I-IV activities (51-163%) in elderly and young individuals. After 8 weeks of deconditioning, endurance capacity (-20%), and enzyme activity of CS (-18%) and complex I (-40%), III (-25%), and IV (-26%) decreased in the elderly to a larger extent than in young individuals. In conclusion, we found that elderly have a physiological normal ability to improve aerobic capacity and mitochondrial function with aerobic training compared to young individuals, but had a faster decline in endurance performance and muscle mitochondrial enzyme activity after deconditioning, suggesting an age-related issue in maintaining oxidative metabolism.