This conversation delves into the importance of enhancing communication skills within the home service industry, focusing on call conversions, customer service, and the balance between technology and human interaction. Brigham discusses the impact of private equity on training, the necessity of ongoing coaching, and the role of leadership in achieving business success. They emphasize the need for technicians to improve their performance and the importance of understanding customer needs. In this conversation, the speakers discuss the evolving landscape of call centers, the importance of technology in customer engagement, and the need for better communication skills among technicians. They explore investment trends in the home service industry, the significance of personal touch in customer experience, and strategies for staying ahead in the market. Additionally, they provide insights for aspiring speakers and outline the onboarding process for Power Selling Pros.

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This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

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00:00 Enhancing Communication Skills in Home Services

02:23 Identifying Blind Spots in Call Conversions

04:46 The Impact of Private Equity on Training

08:31 Maximizing Technician Performance and Lead Generation

11:56 The Importance of Comprehensive Customer Service

15:15 Balancing Technology and Human Interaction

21:33 The Role of Leadership in Business Success

24:57 The Value of Ongoing Training and Accountability

29:11 Rising Awareness in Call Centers

30:45 Leveraging Technology for Customer Engagement

31:51 The Importance of Technological Adaptation

33:07 Investment Trends in Home Services

34:54 Enhancing Customer Experience through Personal Touch

35:59 Training Technicians for Better Communication

39:17 Transforming Service into Sales

44:19 Staying Ahead in the Home Service Industry

47:35 Advice for Aspiring Speakers

57:21 Onboarding and Next Steps for Power Selling Pros

In this conversation, Brandon Turner shares his journey from a blue-collar background to becoming a successful real estate investor and entrepreneur. He discusses the importance of focusing on one's primary business before diversifying into real estate, the various ways to make money in real estate, and the significance of personal branding. Turner also highlights the challenges faced by many real estate educators who may not actively invest anymore and emphasizes the importance of trust and commitment in both personal and professional relationships. The discussion touches on the mindset of wealthy individuals and their desire to give back to the community, as well as the need for entrepreneurs to stay focused on their business growth and stability.

Don’t forget to register for Tommy’s event, Freedom 2025!

This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

For more details visit freedomevent.com

00:00 The Real Estate Dilemma

02:54 Brandon Turner's Journey into Real Estate

06:06 Understanding Real Estate Investment Strategies

08:59 The Mechanics of Real Estate Profitability

11:57 The Role of Personal Branding in Real Estate

14:51 The Guru Cycle in Real Estate Education

18:09 The Importance of Trust and Commitment

21:06 Navigating the Challenges of Entrepreneurship

23:51 The Mindset of Wealth and Giving Back

26:56 The Power of Focus in Business

30:07 The Importance of Business Growth and Stability

33:22 The Plague of Mediocrity

37:17 Building a Personal Brand to Attract Talent

39:28 Hiring Strategies for Success

42:02 Navigating Entrepreneurial Challenges in Hiring

44:31 Investment Strategies and ROI

48:12 Raising Capital in a Competitive Market

51:08 Leveraging Personal Branding for Growth

53:38 Common Pitfalls in Building a Personal Brand

58:23 The Key to Consistency and Success

Sam Wakefield discusses the importance of continuous learning in sales, particularly in the HVAC industry. He emphasizes building strong relationships with clients, understanding their needs, and the emotional aspects of selling. Sam shares his journey in creating Close It Now, a sales training company, and highlights the need for a shift in the home service industry towards better pricing strategies and valuing quality over cost. He also addresses common pitfalls in sales processes and the importance of starting with sales training early in business development. Ultimately, Sam advocates for a service-oriented approach that prioritizes the customer's experience and satisfaction.

Don’t forget to register for Tommy’s event, Freedom 2025!

This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

For more details visit freedomevent.com

00:00 Sharpening the Ax: The Importance of Continuous Learning

02:14 The HVAC Industry: A Foundation for Sales Mastery

04:00 Building Relationships: The Key to Sales Success

09:57 The Birth of Close It Now: A New Approach to Sales Training

13:54 Upleveling the Home Service Industry: A Call to Action

19:04 Pricing Strategies: The Value of Quality Over Cost

27:03 Common Pitfalls in Sales Processes: Building from the Ground Up

32:50 The Value of Service and Pricing Integrity

35:01 Essential Sales Advice for New Professionals

38:06 Understanding Customer Needs vs. Wants

40:01 Restoring Trust in Sales and Home Services

42:00 The Importance of Consistent Training

47:05 NLP and Its Impact on Sales

51:36 The Art of Follow-Up in Sales

58:11 Recognizing Buying Signals in Sales Conversations