Episode 432 - 4 Must-Have and 4 Might Harm Considerations for a Great Podcast Name

Naming your podcast is one of the most important early decisions you’ll make as a creator. A great name can help your show stand out, attract your ideal audience, and make it easy for listeners to find you. Here’s a practical framework to guide you, along with common pitfalls to avoid.4 Must-Have Framework Ideas for a Great Podcast Name

1. Search-Friendly and Discoverable

   • Use keywords your target audience would actually type into podcast apps or Google.

   • Avoid obscure references or inside jokes unless your audience is already in on them.

2. Simple, Clear, and Easy to Spell

   • Choose a name that’s easy to pronounce, spell, and remember.

   • Avoid puns or wordplay that could be confusing when heard aloud.

3. Targeted and Relevant

   • Make sure your name gives a clear idea of your show’s topic, tone, or target audience.

   • Let the title help listeners “opt in” or “opt out” at a glance.

4. Unique but Not Overcomplicated

   • Stand out from the crowd, but don’t sacrifice clarity for cleverness.

   • Check for existing podcasts or brands with similar names to avoid legal or SEO issues.

4 Things That Might Harm Your Podcast Name

1. Odd Spellings or Letter/Number Combos

   • Avoid names like “Cre8tive Minds” or “Blubrry Chat”—they’re hard to spell and search for.

   • Listeners might not find you if they can’t guess the spelling.

2. Too Generic or Vague

   • Names like “The Podcast Show” or “Talk Time” don’t stand out and won’t help with searchability.

   • You want listeners to know what your show is about immediately.

3. Overly Long or Complicated Titles

   • Long names are hard to remember, hard to say, and may get cut off in podcast apps.

   • Keep it concise and punchy.

4. Using Trademarked or Popular Brand Names

   • Avoid names that could cause legal trouble or confusion with existing brands.

   • Always do a search to make sure your name is available.

Pro Tip: Test Your Podcast Name with Voice Search

Speak your podcast name into your phone’s voice assistant or a smart speaker.
If the search results are frustrating or inaccurate, your listeners will have the same problem. This is a quick way to test if your name is easy to find and pronounce.

Quick Recap

• Do: Make it simple, clear, targeted, and search-friendly.

• Don’t: Use odd spellings, generic terms, long titles, or trademarked names.

A great podcast name is your first handshake with your audience—make it count!

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https://howtopodcast.ca/

Episode 431 - Cutting Through the Marketing Clichés - Speaking Your Listener’s Language

The temptation to use trendy marketing jargon, complicated vocabulary, or AI-generated scripts can create a real disconnect between the host and the audience. Let’s break down why this happens, why it matters, and how to keep your podcast authentic and relatable.Why Podcasters Fall into the Marketing Speak Trap

• Pressure to Sound Professional: Many creators believe that using big words or industry lingo makes them sound more credible or authoritative.

• AI-Generated Content: Tools like AI assistants can be helpful, but if you simply read what’s generated without editing for your own voice, it can sound stiff or unnatural.

• Trend Chasing: There’s a desire to keep up with what’s “hot” in the podcasting world, leading to overuse of buzzwords and cliches.

The Risks of Overusing Jargon and Cliches

• Loss of Authenticity: Listeners can tell when you’re not speaking in your natural voice. Forced language feels inauthentic and can erode trust.

• Audience Disconnection: Not everyone in your audience knows what “tangential” or “parasocial” means. Using these words without explanation can make people feel excluded.

• Missed Connection: The real magic of podcasting is in building relationships and community. Talking over your audience’s heads puts up a wall instead of building a bridge.

How to Stay Authentic and Connect with Your Audience

Know Your Audience

Speak the way your listeners speak. If your show is for new podcasters, use simple, clear language. If you’re talking to industry experts, it’s okay to use more technical terms—but always define them.

AI tools are great for brainstorming, but always rewrite or edit the output in your own voice. Make sure the words you use are words you’d actually say in conversation.

Phrases like “think outside the box” or “move the needle” are tired and often meaningless. Replace them with specific, concrete language that paints a picture for your listeners.

The most successful podcasters sound like themselves. Don’t be afraid to show your personality, quirks, and even your mistakes. That’s what makes you relatable.

Ask your audience how you’re doing. Are you coming across as genuine? Are there words or phrases that confuse them? Use their feedback to improve.There are no awards for using the fanciest vocabulary or the most buzzwords. The real reward is building a loyal, engaged audience that feels seen and heard. Drop the marketing speak, ditch the cliches, and speak from the heart. Your listeners will thank you—and your podcast will be better for it.Remember: Connection beats perfection every time. Speak to be understood, not to impress. That’s how you build real community, one episode at a time.____

https://howtopodcast.ca/

Episode 430 - CO-HOST - Aisosa Wisdom Okonkwo - Host of Wisdom Journey - Building in Public and PodMatch

Wisdom Journey Podcast Follow my unfiltered, real-time journey as I navigate the world of online income. No fake success stories or get-rich-quick schemes – just honest documentation of wins, losses, and everything in between. Each episode captures my weekly experiments with different online business models: freelancing, digital products, affiliate marketing, and more. I share exact numbers, strategies that worked (and failed), and the brutal reality of building income

https://pod.link/1797567459

https://wisdom.beehiiv.com/

https://x.com/AisosaMedia/