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This is Episode #2 of the Real Life Business live documentary series, offering an unfiltered, behind-the-scenes look at the evolution of The Human-Canine Alliance (THCA). In this episode, Stacie shares the realities of building a purpose-driven brand, revealing the challenges and breakthroughs in podcast production—from structuring compelling episodes to implementing marketing strategies that drive engagement and impact.

Beyond content creation, she dives into the operational backbone of THCA, exploring the intricate balance of social media management, budgeting constraints, and the integration of AI tools to streamline workflows. More than just tactics, Stacie unpacks the strategic mindset behind these decisions—demonstrating how innovation and adaptability are essential in scaling a mission-driven initiative.

At its core, this episode highlights the bigger vision: leveraging digital platforms and business acumen to elevate the societal value of rescue dogs, while fostering a dedicated community that champions pet adoption and advocacy. This is real-life business in action—where passion meets strategy to drive real-world change.

Resources used for this episode:

• National Animal Welfare Statistics by Shelter Animals Count
• Industry Stats & Trends by American Pet Products Association
• Pet Statistics by ASPCA
• Facts & Figures (Coalition for Pets & Public Safety)
• AKC Detection Dog Task Force Report (AKC)
• Buzzsprout
• Descript
• Canva
• Buzzy

Send a Direct Message to Stacie

This episode explores the profound relationships formed between humans and canines, highlighting five organizations actively transforming lives one human-canine alliance at a time. Through their programs, they illustrate the ripple effects human-canine relationships do have, and can have, on communities all over the world. Stacie also discusses the many ways to support and get involved with these impactful organizations:

• K9s For Warriors (US)
• The Underdog Project (South Africa)
• HOPE Animal Assisted Crisis Response (US)
• Dogs for Good (UK)
• Warrior Canine Connection (US)

Resource(s) used in addition to the organizations' websites:

• CDC - Suicides First Responders

Send a Direct Message to Stacie

In this episode, Stacie dives into the remarkable skills and contributions of service dogs and the transformative potential of rescue dogs to become one. Expect a deep dive into folks who already see benefits from a trained canine, including vets with PTSD and kids with autism.

Stacie highlights key statistics showing the rising need for service dogs—from improving lives to delivering economic benefits. She also shares the heartwarming story of The Big Fix project in Northern Uganda, where civil war survivors and rescued street dogs are paired to help each other heal.

Resources:

1. Pet Statistics (ASPCA)
2. Facts & Figures (Coalition for Pets & Public Safety)
3. Industry Stats & Trends (APPA)
4. 2024 Stats (AKC)
5. AKC Detection Dog Task Force Report (AKC)
6. National Animal Welfare Statistics (SAC)
7. The Big Fix Uganda
8. Animal Assisted Intervention & Research (Research Gate)
9. Let’s Hear it for Autism Assistance Dogs (ADI)
10. Blindness and Visual Impairment (WHO)
11. Deafness and Hearing Loss (WHO)
12. Disability Impacts All of Us Infographic (CDC)
13. National Diabetes Statistics Report (CDC)
14. Epilepsy Data and Statistics (CDC)
15. Food Allergies (AAAAI)
16. Autism Data and Statistics (CDC)
17. Anxiety Disorders & Major Depression (NIMH)
18. PTSD in Veterans (VA)
19. ADHD Data and Statistics (CDC)
20. Child Abuse and Neglect Fast Facts (CDC)
21. National Survey of Children's Health (NCSH)
22. Loneliness and Social Connections (AARP)
23. Alzheimer’s Disease Facts and Figures (Alzheimer’s Association)
24. Burnout Among Health Care Professionals (NAM)