This weeks Hump of the week 7@7 Archive Interview is with a true visionary in our industry. Nobody has made a sweeter splash on the Dublin hairdressing scene than the one and only Mark O’Keeffe of Sugar Culture. Mark began his career with Peter Mark where his Dad Frank was a director. He worked his way up to managing Peter Mark Hair & Beauty in Dublin’s city center. In 2005 Mark opened his first salon Brown Sugar along with leading MUA Paula Callan creating the first complete Hair & Make Up experience in Ireland. With three highly successful Brown Sugar Salons, that now sit under the Sugar Culture brand along with, 2 Sugar Daddy Barber Shops & a premium nail bar Sugar Coated and a team of over 100. Always leading the way in the latest trends and innovation and punching their weight in all major competitions, this led to a yet to be matched night of success for the company in 2018 when at the L’Oreal Colour Trophy they not only put on one of the most adventurous interval shows, they swept the board in the main categories winning, the Ladies Colour Trophy & Men’s Image Award. Mark still has a strong vision of growth for the Sugar Culture Brand & a passion for the welfare of our Industry he is a key member of the IHF Executive Committee. The future is sweet for this man and team. So sit back with a sweet beverage and enjoy a sweet taste of success with Mark O’Keeffe.