Greg sits down with Zahra Sunderani, a seasoned expert in the Anti-Money Laundering (AML) sector, to discuss the critical role of adverse media in safeguarding businesses, especially in the real estate industry. They delve into the concept of adverse media, its importance, and practical approaches to implementing effective checks. Zahra shares compelling examples of how adverse media has uncovered significant criminal activities and discusses the broader implications for businesses.

Key Takeaways:

• What adverse media is and why it is crucial for businesses, especially in real estate, to monitor it.
• Addressing common concerns from professionals about the necessity and burden of conducting adverse media checks.
• Exploring the balance between necessary due diligence and potential overreach into clients' lives.
• Real life examples uncovered through adverse media and the ttool’s power in revealing hidden criminal activities.
• Understanding the financial implications of continuous adverse media checks and the necessity of budgeting for these essential activities.
• Insights into the evolving landscape of adverse media and the importance of staying informed and vigilant.

Connect with Greg and ReallyTrusted at:

https://reallytrusted.com/

https://www.facebook.com/ReallyTrusted/

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