The nominations for the 2025 Grammy Awards were announced last week, evoking celebration for some Indian artists and disappointment for others, including those on the charts. This year, it seemed like there were a record number of submissions by Indian acts, several of whom shared 'For Your Consideration' posts on social media and a few of whom even put out ads in US music trade publications. On this week's episode, we discuss why the Grammys, which are given out by an American institution, hold so much weight with musicians in India. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on November 8, 2024.

In May 2023, "Haath Varti" by KSHMR and MC Stan, the first single from the former's concept album Karam entered Spotify's Weekly Top Songs Chart for India. That week, it was the only EDM track on the survey. This led us to a discussion on why EDM tends to draw more live audiences than it does on streaming. Now that we're into the last two months of the year, when there is a cluster of electronic music festivals, we felt it was a great time to revisit this conversation.

Historically, the last quarter of the year tends to be the busiest for new album releases. Earlier, they were timed to capitalise on the festive season. These days, they're more likely to be the result of the culmination of a year full of singles being bundled into an album, or an artist tying a fresh full-length to an upcoming concert tour or festival appearances. Keeping this in mind, we thought it would be a great time to revisit our episode on single vs. album marketing strategies. This episode was originally recorded in March 2024. Enjoy the revisit! We will be back with a new episode soon!