In this episode of the Instagram Stories Podcast, I interview Chelsea Bradley, a social media strategist, who shares insights about her journey and expertise. Chelsea discusses her background in journalism, her transition to social media, and her approach to copywriting.

We delve into topics such as crafting effective social media posts, the importance of being succinct, and strategies to stand out in a crowded market.

Chelsea also offers practical tips on improving your copywriting skills and ensuring your message resonates with your audience. Towards the end, Chelsea talks about her involvement with a local Little League's social media and the impact she has made. About Chelsea Bradley: Chelsea is a social media strategist and consultant who emphasizes the importance of community and a solid social foundation. Her approach to business and live is to lead authentically, solve problems, connect and make a difference. She has worked with 150+ brands and 25+ agencies for over 15 years and spends her free time at Little League, San Diego Padres games or on her boat on the Pacific photographic sharks, dolphins and whales.

Episode Highlights:

(1:26) Effective copywriting, encompassing captions and emails, aims to capture attention and convey messages succinctly, informatively, and occasionally with humor. (7:15) Differentiating oneself in a competitive market necessitates pinpointing and communicating unique qualities through copywriting. (7:54) This may involve specializing in a niche area or emphasizing a distinct selling point.

(12:26) A technique for discovering a unique voice and key messages is to engage in free writing without focusing on formatting. This process can help uncover authentic expression and messaging. (13:07) Every post should have a clear and deliberate purpose. Be it promoting a product, sharing an experience, or simply taking a break, the message should resonate with the intended audience.

Follow Chelsea online:

Instagram: https://instagram.com/chelsearhane

Twitter: https://twitter.com/chelsearhane

LinkedIn: https://linkedin.com/in/chelsearhane

The Salty Shell Newsletter: TheSaltyShell.news

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In this episode of the Instagram Stories Podcast, I interview Joey Kushinski, co-founder of SmartPost App, about the features and benefits of the social media scheduling and content creation tool. Joey is a passionate business leader with a background in computer science, and co-founder of Smart Post App LLC. He is dedicated to improving productivity across social media platforms for Smart Post App's users. Smart Post App is a versatile platform that simplifies social media management for users. Available across iOS, Android, and the web, it streamlines the process of creating and scheduling content. Users can compose their posts within the app and seamlessly share them across multiple social media platforms. By allowing content creation at users’ convenience and strategic posting during peak engagement times, Smart Post App enhances productivity and audience interaction. In this interview, we discuss the origins of SmartPost App, its unique advantages compared to competitors like Buffer and Hootsuite, and how it helps users manage and schedule their social media posts effectively. Joey also talks about recent and upcoming features including image editing, AI integration, and YouTube Shorts support. Additionally, Joey shares his passion for drag racing and how technology intersects with this hobby.

Find Out More About Joey and the Smart Post App:

Smart Post App - https://smartpostapp.com/

Smart Post App Medium - https://medium.com/@smartpostapp

Instagram - https://www.instagram.com/smart_post_app

YouTube - https://www.youtube.com/user/pyraego

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Want more content like this? Check out my Social Media News Podcast - ⁠⁠⁠⁠⁠⁠The Instagram Stories

In this episode, we dive deep into the world of influencer marketing and content creation with Lindsay Gamble, a leading consultant and advisor in the creator economy. From his early days as a hip hop blogger to mastering Threads and other social media platforms, Lindsay shares valuable insights on building a personal brand, staying ahead of industry trends, and creating content that resonates.

Lindsey Gamble is an influencer marketing and creator economy consultant, advisor, and speaker. Using his experience building influencer marketing programs for enterprise consumer brands and his deep understanding of the creator economy, he leads brands in entering new trends within the creator economy. He has previously worked with brands like PayPal, Tyson Foods, SharkNinja, Weber Grills, Fanatics, HotelTonight, Burt’s Bees, The Scott’s Company, and GoPro.

He also writes a weekly newsletter that breaks down creator economy news and trends, providing actionable insights for creators and brands. The newsletter was named one of the best marketing newsletters to subscribe to in 2024 by Buffer.

Lindsey's work and expertise have earned him recognition as a Top Voice in the Creator Economy by LinkedIn and a Top Creator Economy and Influencer Marketing Expert by Business Insider.

Quotes from this interview: "If you're passionate about something and you create content over time, you can create opportunities." "What I love about Threads is because it's connected to Instagram, you're able to still build off your Instagram presence, but it's another way to really share text-heavy content." On Threads: "You get those early adoptive benefits, but also you can fail early in some cases." "As a marketer, I think it's important to understand what the platforms care about so you can start creating content that leans into that." "I think most brands should be creator-first and think about those relationships." Follow Lindsey:

Threads: https://www.threads.net/@lindseygamble_ LinkedIn: https://www.linkedin.com/in/lindsey-gamble/

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Want more content like this? Check out my Social Media News Podcast - ⁠⁠⁠⁠⁠The Instagram Stories

Cyndi Zaweski is an award-winning journalist and content strategist here to help you tell better stories. Her StoryCraft marketing framework gives founders a cohesive strategy to share their passions and expertise, using their story as the throughline between what they love and who they serve. She writes about the intersection of business growth and personal growth to inspire storytelling ideas in her community of more than 80,000 people online.

In this episode, Cyndi Zaweski, owner of StoryCraft with Cyndi, dives deep into the art of storytelling for solopreneurs and brands. Cyndi discusses the importance of storytelling beyond just answering why a business was started. She explains how a brand’s story is its personality and can be used to connect with the audience, make content engaging, and drive home a brand's mission.

Cyndi shares practical tips on finding and crafting your own story by looking at your life experiences and the common struggles you’ve faced. She emphasizes that every story needs tension or conflict to be compelling, using examples like her journey from being an uncomfortable news anchor to becoming confident on camera through consistent practice on Instagram Stories.

The episode also explores how individuals can position themselves as authorities without traditional credentials, by associating with experts and packaging valuable information effectively. Cyndi’s approach provides hope for aspiring content creators and entrepreneurs, showing that expertise is not just about having a degree but about experience and adding value.

Listeners will walk away with actionable insights on how to reframe their personal struggles into inspirational stories, and how to use these stories to build a strong, relatable brand presence. The conversation highlights the significance of consistency, vulnerability, and the willingness to learn and evolve in the process of storytelling.

Find Cyndi online at:

Website: www.cyndizaweski.com

Newsletter: www.cyndizaweski.com/newsletter

Short-Form Storytelling Course Waitlist: www.cyndizaweski.com/storytelling-course

Instagram: https://www.instagram.com/cyndizaweski/

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Want more content like this? Check out my Social Media News Podcast - ⁠⁠⁠⁠⁠The Instagram Stories

In this episode, we chat with Kristen Bousquet, a creator monetization coach who helps content creators and influencers build profitable businesses. Kristen shares her journey from starting her business during the pandemic to creating a thriving membership community that combines the intimacy of one-on-one coaching with comprehensive educational resources. Kristen started her company after selling her first business for $100k at 25 years old, and since then has been able to generate over $450k in her creator business as a microinfluencer. Soulcialmate’s goal is to educate entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through "Soulcial Scoop" podcast, creator membership ("Soulcial Suite"), and coaching programs all while keeping the "soul" in "soulcial media". We dive into her podcast, Social Scoop, where she discusses social media news and offers actionable tips for creators. Kristen also shares her innovative "anti-pitch" method for connecting with brands—focusing on relationship building over cold pitching. She offers insights on identifying your unique value proposition and why it's crucial for standing out in a crowded space. Kristen's passion for animal rescue also shines through as she discusses her experience fostering dogs and her commitment to making a difference in the lives of animals. Whether you're a seasoned creator or just starting out, this episode is packed with practical advice and inspiration to help you take your content creation journey to the next level. Don't miss it! Timestamps: [00:00] Introduction to Kristen Bousquet [02:15] The origin of Kristen's membership community [08:30] Overview of the Social Scoop podcast [12:45] When to start monetizing your content [17:00] The "anti-pitch" method explained [30:00] Defining your unique value proposition [41:20] Applying the anti-pitch method to podcasting [45:30] Kristen's involvement in animal rescue and fostering dogs Links:

• Learn the Anti-Pitch Method with This Guide
• Follow Kristen on Instagram: @KBOUSQ
• Check out Kristen's podcast Soulcial Scoop: Listen here
• Learn more about Kristen’s membership community: Join here

Thank you for listening!

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Want more content like this? Check out my Social Media News Podcast - ⁠⁠⁠⁠The Instagram Stories

In this episode, I interview Jenn Herman. Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is ranked the top IG expert by ChatGPT and is a sought-after, international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and “The Ultimate Guide to Social Media Marketing”.

In This Episode We Discuss:

• Practical Strategies: Discover actionable tips on creating effective Instagram Reels, understanding the importance of content length, and making the most of different types of posts.
• Content Strategy: Jenn shares a unique strategy to reboot your Instagram profile with three key types of posts each week to maximize engagement and growth.
• The Power of Shares and Saves: Understand the significance of shares and saves on Instagram, and how they impact your reach and engagement.
• Time Management Tips: For those with limited time and resources, Jenn provides a streamlined approach to managing your Instagram presence effectively.

Key Takeaways:

• Instagram Evolution: Learn how Instagram has evolved over the years and what that means for your current marketing strategy.
• Reels Strategy: Get a breakdown of how to use Reels effectively, including the ideal lengths and content types to boost visibility and engagement.
• Rebooting Your Profile: Jenn's strategy to rejuvenate your Instagram content and find out what resonates best with your audience.
• Story Integration: Tips on how to incorporate Stories into your content strategy to maintain daily engagement.

Follow Jenn online :

Instagram: Jenn Herman

Membership Program: Profit Your Profile

Website: Jenn's Trends

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Want more content like this? Check out my Social Media News Podcast - ⁠⁠⁠The Instagram Stories

Amanda Marochko is a Staff Product Manager at Buffer, responsible for maintaining and expanding Buffer's core product offering through channels and integrations. Prior to Buffer, she was the International Growth Lead (EMEA) at Shopify. Outside of work, she runs a non-profit for women in tech. She is originally from Ottawa, Canada and currently based in Amsterdam, The Netherlands.

In today's episode, we talk about Buffer - how social media managers and content creators can use it - plus the recent Threads integration Buffer just launched.

Follow Amanda's journey online using the follow links:

Twitter - https://twitter.com/Marochko

Threads - https://www.threads.net/@marochko

Instagram - https://www.instagram.com/marochko

Find Amanda (and the rest of the Buffer team) at Buffer.com

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News Podcast - ⁠⁠The Instagram Stories

Stephen Johnson is a Staff Writer for Lifehacker where he covers pop culture, including two weekly columns “The Out of Touch Adults’ Guide to Kid Culture” and “What People are Getting Wrong this Week.”

Find Stephen at Lifehacker.com

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News Podcast - ⁠The Instagram Stories