I wouldn’t say there’s a major myth in the SaaS space, but rather a shift that many are falling behind on. A decade ago, it was all about subscriptions and annual recurring revenue—ARR was everything. But now, we’re seeing a rise in usage-based and transactional revenue models. It’s evolving into what we call the hybrid model. The key is adaptability—being able to adjust to changes in the industry as they unfold, or better yet, anticipate them before they do.

One of the biggest myths I often come across in healthcare innovation is the belief that you can "move fast and break things" and simply fix it later. While that approach might work in other areas of tech, it’s dangerous in healthcare—because breaking things here means real people can get hurt. We’re dealing with real-life situations, complex barriers, and the unpredictable nature of human health. Social determinants, for example, mean patients don’t always fit neatly into clinical models. We can’t just automate decisions based on a diagnosis—we have to use real-world data with care. There’s no reset button in healthcare, so speed cannot come at the cost of responsibility.

The biggest myth is that we are fragile. And honestly, we could go really deep into this, but we don’t even need to — the idea that we're delicate is just wrong. A lot of things stem from this belief. For example, I mentioned chiropractic work earlier. I have many friends who are chiropractors — people I trust, who do great work. But overall, there’s a big misconception: the idea that someone can "crack" you back into alignment, like fixing a car that's out of place. It's as if your back just shifted a little and now it needs to be popped back into the right spot. If that were really the case, it would mean our bodies are basically made of Play-Doh — and that’s just not true.