In this solo episode, visibility strategist Lyndsey Akers highlights why the CEO or leader of any business must be forward-facing to drive growth. She explains how staying behind the scenes is no longer a viable strategy for subject matter experts and entrepreneurs who want to build trust, attract media features, and create lasting credibility in their space. From leveraging PR to elevating your personal brand, Lyndsey unpacks the mindset and strategy needed to stop being your industry’s best-kept secret — and start becoming the go-to expert.

💥 What You’ll Learn:

• Why visibility and leadership go hand in hand for lasting business growth
• How to build trust and engage audiences beyond social media
• Ways to use PR and personal branding to position yourself as a credible expert
• Where to focus your time and effort to find visibility opportunities that actually move the needle
• Why being seen leads to more leads, faster decisions, and long-term influence

🎯 Key Takeaways:

• Being a best kept secret won’t attract clients or opportunities
• PR expands your reach — without adding more to your plate
• A visible personal brand builds reputation, which builds revenue
• Action breeds clarity — take the first step to be seen
• Your business can’t grow if people don’t know what you do best

⏱️ Chapters:
00:00 – The Importance of Visibility in Business
02:08 – Building Trust Beyond Social Media
04:12 – The Role of PR in Business Strategy
06:52 – Elevating Your Personal Brand
08:51 – Visibility as a Path to Opportunities
09:11 – Becoming the Go-To Expert in Your Industry
10:35 – Practical Steps to Enhance Visibility