Fearne Cotton has managed to attract a massive audience for her Happy Place Podcast, even with episode titles that primarily feature just the name of her guests. This raises the intriguing question of how she gets away with this, especially when indie podcasters are often advised to use SEO-rich titles to attract listeners.

In this episode, I delve into the reasons behind Fearne's success, highlighting her established brand and the loyal following she's built over the years. Unlike indie podcasters, who may struggle to gain visibility, Fearne's fame and the broader Happy Place movement provide her listeners with a clear understanding of what to expect.

I also share essential tips for indie podcasters on crafting compelling episode titles that can help them attract their ideal audience and stand out in the crowded podcasting landscape.

Takeaways:

• Celebrity podcasts can thrive with simple episode titles due to their established brand.
• Indie podcasters, however, need to utilise SEO-rich titles to attract new listeners effectively.
• Fearne Cotton's podcast success illustrates the importance of building a loyal audience over time.
• Episode titles should highlight the benefits of the content to engage potential listeners.
• Creating specific and descriptive titles helps clarify what listeners can expect from each episode.
• Trial and error with title formats can improve visibility and listener engagement for indie podcasts.

Episodes Mentioned:

• Ep 104: Why SEO is So Important in Podcasting - https://lazygirlpod.captivate.fm/episode/ep104/
• Ep 107: 5 Ways to Boost Your Podcast's Google Ranking - https://lazygirlpod.captivate.fm/episode/ep107/

Links Mentioned:

• ListenNotes - https://www.listennotes.com/
• Happy Place Podcast - https://www.happyplaceofficial.co.uk/podcast/

This podcast is hosted by Captivate, try it yourself for free.

Are you struggling to get your podcast episodes noticed on Google? Today, I’m sharing some essential tips on how to rank your podcast content higher in search results. We’ll dive into the importance of using SEO-rich keywords, which are specific phrases that can attract more traffic to your content. I’ll guide you through practical strategies for researching these keywords, utilising free tools, and optimising your metadata to improve visibility. Plus, I’ll explain why having a blog post to accompany your podcast episode can significantly boost your chances of being found online.

Highlights:

1. Publish a blog post based on your podcast episode and embed your episode into the blog post - ensure that you use SEO-rich keywords in your blog post
2. Publish your episodes on YouTube either as videos or link your RSS feed
3. Use good quality metadata in your podcast episodes

Recommended Episodes:

• Ep 26: How to Repurpose a Podcast Episode Into a Blog Post That’s Optimised for SEO - https://lazygirlpod.captivate.fm/episode/ep-26-how-to-repurpose-a-podcast-episode-into-a-blog-post-thats-optimised-for-seo
• Ep 104: Why SEO is So Important in Podcasting | How to Implement Your Own SEO Strategy - https://lazygirlpod.captivate.fm/episode/ep104

Takeaways:

• Using SEO rich keywords is essential for helping your podcast episodes rank higher in search engines.
• Researching keywords using tools like Google Keyword Planner can significantly improve your SEO efforts.
• Focusing on long-tail keywords can help your content stand out with less competition.
• Incorporating keywords naturally into your metadata avoids keyword stuffing and improves readability.
• Creating engaging titles and descriptions with keywords increases click-through rates from search results.
• Regularly revisiting and updating your metadata ensures that your content remains relevant and discoverable.

Links Referenced in this Episode:

• Google: www.google.com
• Answer to Public: www.answerthepublic.com
• Ubersuggest: www.ubersuggest.com

This podcast is hosted by Captivate, try it yourself for free.

In this episode I’m sharing the 11 things I won’t be spending money on for this year. From avoiding costly podcast managers and editors to steering clear of unsustainable promotion tactics, I’ll explain my reasoning behind each decision.

It’s easy to get caught up in shiny object syndrome, but I’m determined to focus on what truly enhances the listener experience and streamlines my workflow.

Additionally, I’ll reveal the four key areas where I will invest, including website hosting and my trusted podcast platform, Captivate FM. Join me as I delve into smart budgeting strategies that prioritise quality content and effective SEO for the Lazy Girls Guide to Podcasting.

Takeaways:

• In 2025, I'm prioritising spending on tools that enhance the listener's experience and streamline my workflow.
• I've identified 11 podcast-related expenses I won't incur in 2025 to maintain my budget.
• Rather than using expensive podcast promotion strategies, I focus on organic growth through SEO.
• I'm sticking with my Blue Yeti microphone in 2025, as it meets my podcasting needs perfectly.
• Investing in my website hosting is essential because it boosts my podcast's visibility online.
• I believe that customised intro or outro music is unnecessary and I won't be investing in it.

Timestamps:

• 00:00 Intro
• 01:58 Not Spending on the Podcast in 2025
• 14:20 What I Am Spending Money On
• 19:08 Financial Strategies for Podcasting

Links referenced in this episode:

• Visit the blog: https://veritysangan.com/blog
• Try Captivate.FM free for 30 days: https://veritysangan.com/captivate
• Try Riverside: https://veritysangan.com/riverside
• Try Descript: https://veritysangan.com/descript