Jessica and Vanessa caught up with Clayton Dodds to dive into the ever-changing world of marketing technology. In this episode, Clayton provides insightful and practical tips that anyone, regardless of firm size, can benefit from, and he gives us a glimpse into what the future may bring. We also learn more about Clayton’s passion for music and his college alma mater.

Jessica and Vanessa talk to Rachel, a Director of Knowledge Management Technology, about the data that legal marketers collect and how to leverage that information to capitalize on business development opportunities and improve service to clients. In this episode, we take a deep dive into the weeds and talk about how to best organize and act on the various pieces of data coming at marketing and BD departments. Rachel also gets real with us about her mental health journey and provides profound advice on how to take better care of ourselves.

In this episode Vanessa and Jessica chat with Andy Laver, Business Development and Marketing Executive at Buchanan Ingersoll & Rooney, Member of the LMA International Board of Directors, and co-host of Legal Marketing Coffee Talk.  Andy talks about how he got into legal marketing, working on LMCT, and his newfound passion for running!

Jessica and Vanessa check in with Adam Severson, CMO of Baker Donelson, on leading teams, budgeting and the business of law. We love his “work hard/play hard” attitude and zeal for life. We also learn about Adam’s love for wine and how “Napa” rescued him. 

Cecilia talks to Jessica and Vanessa about her journey into business development coaching and consulting after being laid off right as the pandemic began. Cecilia opens up about taking a first chair position for the wrong reasons and how she realigned her priorities while evaluating her next move. She also shares her exciting roles working with both Society 54 and Diversity Lab.

In this episode, Jenna reminds us that what you got you here, won’t get you there. Learn how she honed her leadership style over time and landed her ideal next role after being at the same firm for more than 14 years. We also learn more about the LSSO organization’s mission. 

LMA 2021 President Kelly MacKinnon sits down with Vanessa and Jessica in this fun-filled episode to talk sports, leadership and all things LMA Annual Conference. 

To register and join Kelly at the  LMA Annual Conference, visit https://lma21.legalmarketing.org/.

This episode is loaded, L-O-A-D-E-D, with tactical advice from entrepreneur and digital marketing expert Jessica Aries. A curious learner, Jessica shares how she leverages personal branding, embraces social media, promotes learning and living with technology, champions diversity, equity and inclusion and staunchly advocates for herself.