The Long Game

著者： Allie Decker David Ly Khim Alex Birkett
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  • The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
    2024 Omniscient Digital, The Long Game
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The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
2024 Omniscient Digital, The Long Game
マーケティング リーダーシップ 経済学
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エピソード
  • ​​The Behavioral Science Episode with Erik Johnson

    ​​The Behavioral Science Episode with Erik Johnson
    2025/02/19

    In this episode of The Long Game Podcast, Alex Birkett speaks with Erik Johnson, an applied behavioral scientist and founder of Behavioral Strategies. Erik shares insights on human decision-making, habit formation, and the psychological forces influencing our actions. The conversation covers the intention-action gap, AI’s impact on attention and productivity, and how behavioral science can optimize both personal and organizational performance. Erik explains why environmental design is crucial for habit formation, how variable rewards in social media and entertainment shape behavior, and why the modern world often works against our best intentions. They also explore practical strategies for overcoming distractions, making better decisions, and using behavioral science to drive business growth.

    Key Takeaways

    • The Intention-Action Gap: Many people struggle to act on what they say they want to do due to psychological and environmental factors.
    • Behavioral Science in Decision-Making: Understanding why we make certain choices helps individuals and businesses design better systems for performance.
    • AI and Habit Formation: AI-driven platforms use behavioral principles to shape user habits, often making focus and productivity more challenging.
    • The Power of Environmental Design: Adjusting surroundings—like removing distractions or changing routines—can significantly improve behavior change success.
    • Variable Rewards and Attention Hijacking: Social media, entertainment, and digital products are optimized to capture attention through gamification and unpredictable rewards.
    • Regulation vs. Personal Responsibility: While individual strategies can help reduce distractions, broader system-level changes may be necessary for long-term solutions.
    • Applying Behavioral Science to Business: Companies can leverage behavioral insights to improve marketing, customer engagement, and decision-making processes.

    Show Links

    • Visit Erik Johnson's Website
    • Connect with Erik Johnson on LinkedIn
    • Connect with Alex Birkett on LinkedIn and Twitter
    • Connect with Omniscient Digital on LinkedIn or Twitter

    Some interviews you might enjoy and learn from:

    Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

    Building Competitive Marketing Content with Sam Chapman (Aprimo)

    How to Build the Right Data Workflow with Blake Burch (Shipyard)

    Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

    Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

    Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

    Blue Ocean vs Red Ocean SEO

    Should You Hire Writers or Subject Matter Experts?

    How Do Growth and Content Overlap?

    Connect with Omniscient Digital on social:

    Twitter: @beomniscient

    Linkedin: Be Omniscient

    Listen to more episodes of The Long Game podcast here:

    https://beomniscient.com/podcast/
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    1 時間 8 分
  • Kitchen Side: Boots on the Ground and the Power of Vocabulary and Depth

    Kitchen Side: Boots on the Ground and the Power of Vocabulary and Depth
    2025/02/12
    In this Kitchen Side episode of The Long Game Podcast, Alex Birkett and the team discuss the evolving landscape of content creation, AI-powered tools, and the importance of structured thinking. They dive into how automation is making some SEO and marketing tasks easier while increasing the need for differentiation. The conversation covers how marketers must think like product managers, why unique insights and data are critical for standing out, and the barbell strategy for balancing safe bets with high-risk, high-reward experiments. They also touch on vector embeddings, AI-powered SEO strategies, and the future of human-AI collaboration in content marketing.Key TakeawaysAI in Content Creation: AI can enhance content creation, but human intelligence and strategic thinking are still essential.The Power of Structured Thinking: Frameworks and structured approaches help clarify ideas, whether for human communication or AI-driven content.Differentiation in the Age of AI: As automation makes basic SEO and content tasks easier, brands must focus on unique insights and high-value contributions.Marketers as Product Managers: Understanding customer needs and thinking systematically will define the next generation of marketing success.Barbell Strategy in AI Marketing: Balancing foundational strategies with high-upside experiments is key to staying ahead in an AI-driven world.Vector Embeddings and SEO: AI-powered tools can revolutionize keyword research, internal linking, and content clustering for better search results.AI’s Impact on User Intent: While AI tools automate aspects of SEO, true differentiation comes from understanding user needs and providing unique perspectives.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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    1 時間 1 分
  • Startup Pricing, LLMs, Return of Quality, and Multimedia SEO with Aashish Krishna Kumar (Zuora)

    Startup Pricing, LLMs, Return of Quality, and Multimedia SEO with Aashish Krishna Kumar (Zuora)
    2025/02/05
    In this episode of The Long Game Podcast, Alex Birkett speaks with Aashish Krishna Kumar, Director of Go-To-Market at Zuora, about startup pricing strategies, AI-driven changes in SEO, and the increasing importance of high-quality content. Aashish explains why early-stage startups should prioritize survival over pricing optimization and why pricing only becomes a growth lever after product-market fit. He also shares an optimistic perspective on SEO, arguing that traditional tactics like backlinks and keyword stuffing are fading while expert-driven content, multimedia formats, and brand authority will define future success. The conversation explores how businesses should adapt their strategies in the evolving digital landscape.Key TakeawaysStartup Pricing Priorities: Early-stage startups should focus on survival and product-market fit before optimizing pricing.AI’s Impact on SEO: AI-driven search is changing how users engage with content, reducing reliance on traditional SEO tactics.Backlinks Losing Relevance: Google is prioritizing trust signals and content utility over paid link-building strategies.Shifting SEO Metrics: Marketers should move away from traffic as a key metric and focus on business impact and conversions.Rise of Digital PR: Brand mentions and expert-driven narratives are becoming stronger ranking signals than traditional backlinks.Multimedia SEO Growth: Video, images, and interactive content will play a bigger role in organic visibility and engagement.Brand Authority in SEO: Companies with strong brand recognition will have a competitive edge in search rankings.Show LinksVisit Aashish's YouTube channel GMT TalkConnect with Aashish Krishna Kumar on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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    56 分
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