Are you caught in the endless loop of optimizing every Amazon metric but still not seeing the breakthrough you want? Here’s the truth—winning on Amazon in 2025 isn’t just about squeezing more out of your dashboards.On this episode of The Lucky Orange Show, I sit down with Michael Maher from Cartology to dig into the real debate: optimization vs. creativity. Michael shares why so many brands misread their data, what actually drives growth on Amazon, and how to cut through the noise to focus on what matters most. He also reveals the most common mistakes brands make and the smarter moves you can make right now to stand out.If you’re ready to rethink your Amazon strategy and want practical advice from someone who’s helped brands break through the chaos, you’ll get a ton out of this conversation.Give it a watch! And while you’re here, don’t forget to like, comment, and subscribe. I’d love to hear your thoughts on what really wins on Amazon.Connect with Michael: https://www.linkedin.com/in/immichaelmaher/Work with Cartology: https://www.thinkcartology.com/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange for Free: https://www.luckyorange.com/Be sure to subscribe to the Lucky Orange YouTube channel, hit the notification bell, and follow us on our other social channels:https://www.linkedin.com/company/lucky-orange/https://twitter.com/luckyorangehttps://www.tiktok.com/@luckyorangeapphttps://www.instagram.com/officialluckyorange/.....#amazon #ecommerce #marketing #brandgrowth #analytics

Are you stuck trying to boost your conversion rate but not getting the results you hoped for? Here's the thing—not all growth comes from squeezing out another fraction of a percent in conversions. On this episode of the Lucky Orange Show, I talked with Sabir Semerkant from growthbysabir.com about why so many businesses get trapped focusing only on conversion rates. He explains why that mindset can actually hold back bigger opportunities and introduces a much smarter metric to focus on instead—session value. Spoiler alert: it’s a way better way to see what’s really working in your business. If you’re ready to rethink how you measure success and want practical tips to grow your brand, you’ll get a lot out of this conversation. Go ahead and give it a watch! And hey, while you’re here, don’t forget to like, drop a comment, and subscribe. Would love to hear what you think.

Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/

Try Lucky Orange for Free: https://www.luckyorange.com/

Be sure to subscribe to the Lucky Orange YouTube channel, hit the notification bell and follow along on our other social channels:https://www.linkedin.com/company/lucky-orange/https://twitter.com/luckyorangehttps://www.tiktok.com/@luckyorangeapphttps://www.instagram.com/officialluckyorange/.....#ecommerce #growth #marketing #analytics

What does it take to create a brand that stands out with clarity and confidence? In this episode of The Lucky Orange Show, we sit down with Brooke Foley, CEO of Jayne Agency and founder of Clarity University, to uncover the secrets behind the art and data science of brand clarity.Join us as Brooke shares her proven process for adjusting brands to achieve greater clarity and how companies can operationalize these changes for long-term success. We also explore the critical role of customer feedback in shaping brand identity and discuss how to harness competitive research to position your brand strategically without slipping into the trap of copycatting.Whether you’re a business leader, marketer, or brand strategist, you’ll walk away with actionable insights to refine your brand strategy, connect more deeply with your audience, and stand out in your industry.🔑 What You’ll Learn:- Brooke Foley’s data-driven approach to building brand clarity. - Strategies to implement and sustain a clear brand message. - How customer feedback drives impactful brand decisions. - The right way to use competitive insights for differentiation. Don’t miss this deep-dive into the intersection of creativity and data. Hit play and discover how to transform your brand’s clarity from confusion to confidence!Connect with Brooke: https://www.linkedin.com/in/brooke-foley-04a3373/Learn about Jayne Agency: https://www.jayneagency.com/Enroll in Clarity University: https://www.jayneagency.com/clarity-universityConnect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange for Free: https://www.luckyorange.com/Be sure to subscribe to the Lucky Orange YouTube channel, hit the notification bell and follow along on our other social channels:https://www.linkedin.com/company/lucky-orange/https://twitter.com/luckyorangehttps://www.tiktok.com/@luckyorangeapphttps://www.instagram.com/officialluckyorange/....#brand #branding #clarity #marketing #positioning #luckyorange